Traffic Generation from Links as a Potential Penguin Issue
- SEO |
If a link creates no traffic is it really a vote for a site? What is the point of the link?
Google has several ways to evaluate whether anyone clicks a link:
- Chrome
- Analytics
- Search rankings (if Google has already buried a page in its rankings, due to Panda or whatever, Google has a good idea outgoing links on that page are not being clicked on).
- Clicks on search ranking pages
Maybe traffic generation is already one of Google's factors, although I have not seen it discussed. It would make sense if it was a factor. It could also have a "jarring" effect on webmasters whose SEO consists of self-created links, blog networks, etc., where the only purpose is to have a link and not to generate referring traffic.
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