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PPC quality score related to SEO one?

by mdzarate
1 replies
  • SEO
    • |
Is the quality score of your PPC campaign related in any way to the quality score of your SEO on that site?

Does sites that are older and higher PR get a better quality score in PPC?

Thanks for your inpu
#ppc #quality #related #score #seo
  • Profile picture of the author SEO.Expert
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    • Profile picture of the author dburk
      Hi mdzarate,

      While the algorithms for SERPs and PPC QS are very different, there are some common factors that apply both to SEO and AdWords Quality Score.

      Adherence to Google's Webmaster Guidelines is emphasized a great deal in both SEO and PPC.

      The biggest common factor, in my opinion, is the relevance of your page to your keyword. This is the single most important factor in both PPC and SEO and an issue that many folks have difficulty mastering.

      Fortunately, the methods for establishing relevancy for either discipline is the same. Master it for one and you have mastered it for both.

      And for PR, it has little significance for SEO and none for PPC.
      Signature

      * Get Results - Outsource Your PPC Management |
      *       Don Burk Advertising & Marketing - www.donburk.com

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