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What Exactly Is `Too Much` On-Page Optimisation ?

by jimkirk1943
12 replies
  • SEO
    • |
Hi guys,

I did get stung by the Penguin badly and yes the new update talks make me feel alittle uneasy even though the new sites i`ve built after the updates only have good quality content and backlinks !

But i`m a little unsure as to exactly what is classed as ` Over On Page Optimisation` other than keyword stuffing where the content doen`t make sense when read back because the keyword is forced into the content.

I have not forced my keyword into my content but i have done all the old skool stuff like .. keyword in 1st and last sentence, bolded, H1 H2 H3, sometimes in alt text of image but only if the content is really lacking the keyword.

When folks say the next Penguin `might` target too much `on-page optimisation` what do they think is too much ??

Thanks Jimk
#`too #much` #onpage #optimisation
  • Profile picture of the author yukon
    Banned
    Originally Posted by jimkirk1943 View Post

    Hi guys,

    I did get stung by the Penguin badly and yes the new update talks make me feel alittle uneasy even though the new sites i`ve built after the updates only have good quality content and backlinks !

    But i`m a little unsure as to exactly what is classed as ` Over On Page Optimisation` other than keyword stuffing where the content doen`t make sense when read back because the keyword is forced into the content.

    I have not forced my keyword into my content but i have done all the old skool stuff like .. keyword in 1st and last sentence, bolded, H1 H2 H3, sometimes in alt text of image but only if the content is really lacking the keyword.

    When folks say the next Penguin `might` target too much `on-page optimisation` what do they think is too much ??

    Thanks Jimk
    What you described doesn't sound like an over optimized page.

    If your text on the page is relevant to the page subject, Google doesn't have a clue If the content makes sense (to a human). Google looks for subject relevancy, there not smart enough to comprehend If the sentence actually makes any sense or not.
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    • Profile picture of the author Danny Woolard
      Originally Posted by yukon View Post

      Google looks for subject relevancy, there not smart enough to comprehend If the sentence actually makes any sense or not.
      Are you sure? Microsoft Word can tell within reason how much an article makes sense...Why not google?
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  • Profile picture of the author DNAWRealm
    Banned
    Using too many stuffed keywords is bad. Stick to a 3% keyword density maximum.
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    • Profile picture of the author yukon
      Banned
      Originally Posted by DNAWRealm View Post

      Using too many stuffed keywords is bad. Stick to a 3% keyword density maximum.
      Really? Why not 4%, 5%, 6%, etc...?
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    • Profile picture of the author jimkirk1943
      Originally Posted by DNAWRealm View Post

      Using too many stuffed keywords is bad. Stick to a 3% keyword density maximum.
      Well i actually keep it well under that but anyway as from the answers i`ve got from you guys its only the keyword density to watch out for `in your opinion` anyway and its not going to effect someone like me whos always done the old skool H1 , bold, ect ect ect...
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    • Profile picture of the author jasono
      Originally Posted by DNAWRealm View Post

      Using too many stuffed keywords is bad. Stick to a 3% keyword density maximum.
      This is actually wrong. There is no fixed percentage to how much kw density is. You just have to make your article/content sound very natural. The same as you are talking to someone personally.
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    • Profile picture of the author Guru SEO
      Originally Posted by DNAWRealm View Post

      Using too many stuffed keywords is bad. Stick to a 3% keyword density maximum.
      Actually, I use a 2.9783% keyword density without any problem, I had a picture of my mom in the post to be on the safe side.

      Unless someone from Google spilled he beans on thearameters of the Algo, just keep it natural.
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  • Profile picture of the author Vivers
    I am no expert but from what you said your all good. I think it's just basically repeating the same keyword over and over all over the page.
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  • Profile picture of the author jimkirk1943
    So thats it ! Its just keyword stuffing to really watch for nothing else ? on page keep doing the old skool stuff and get the keyword in H1, 2 , 3, last sentence, first sentence ect ?
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  • Profile picture of the author MikeFriedman
    Wanna know a secret? There is no real onpage over optimization that didn't exist before. Things like stuffing your keyword into a page 100 times would kill your site's rankings and still does. Nothing changed.

    This all started some time ago when Matt Cutts was at some conference and said there was an "over optimization" penalty coming out. This led to all kinds of speculation that sites that put their keywords in the title tag, h1 tag, h2 tags, and in the content too many times were "over optimized" and going to get hit. Well, the "over optimization" penalty turned out to be Penguin, which is almost entirely about backlinks. Over optimization was just a poor choice of words by Cutts. He was referring to the sites with tons of spammy backlinks as being overoptimized.
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    • Profile picture of the author Aarav
      I totally agree with the Mike. Make your website content more specific, best quality & with proper keyword density and do proper tagging on website are the exact way to best On-page optimization.
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    • Profile picture of the author Matt Baker
      Originally Posted by MikeFriedman View Post

      Wanna know a secret? There is no real onpage over optimization that didn't exist before. Things like stuffing your keyword into a page 100 times would kill your site's rankings and still does. Nothing changed.

      This all started some time ago when Matt Cutts was at some conference and said there was an "over optimization" penalty coming out. This led to all kinds of speculation that sites that put their keywords in the title tag, h1 tag, h2 tags, and in the content too many times were "over optimized" and going to get hit. Well, the "over optimization" penalty turned out to be Penguin, which is almost entirely about backlinks. Over optimization was just a poor choice of words by Cutts. He was referring to the sites with tons of spammy backlinks as being overoptimized.
      I agree with you Mike.

      @jimkirk1943
      Backlinks are the biggest part of Google Penguin Update. The way you optimize your site is good. I have found an article from SEOPowersuite here is the link Beat the Penguin with the Proven SEO Tools + Checklist
      Hope it helps.

      Matt
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