Are Facebook Ads Full of Bots?
- SEO |
Okay, I may have done too little testing, but I'm not liking my results so far.
Started out a campaign earlier, and everything was looking good.
14 clicks, 7 opt ins. Not bad.
But that's when things started to go sour.
Went up to 50 clicks by the time I ran out of my test budget - but no more opt-ins!
My ending CTR was around a .11%, which isn't amazing but not bad for my first test ad. What boggles me is that I stopped getting opt-ins after my first 14 clicks or so.
And I know my landing page is good. That's not the issue.
But get this..
Although I did have a Google Analytics code mishap at around 20 clicks, my stats are still only showing 9 Facebook Referrals.
Since I skipped about the first 20 clicks, we're talking 9 out of 30 (supposed) clicks are getting registered by my Analytics.
So to end my test, $20 in the hole, 50 clicks, 7 opt ins to my squeeze page. All that after going 14:7 to start off the campaign.
And then I start reading about all these reports:
Firm ditches Facebook for Twitter, claims clicks are bots | Internet & Media - CNET News
Facebook Ads 80% Bot Claim, Examined! Why You Shouldn
Anyone run into some similar issues with FB ads? I'll be going back to Adcenter for now..
Started out a campaign earlier, and everything was looking good.
14 clicks, 7 opt ins. Not bad.
But that's when things started to go sour.
Went up to 50 clicks by the time I ran out of my test budget - but no more opt-ins!
My ending CTR was around a .11%, which isn't amazing but not bad for my first test ad. What boggles me is that I stopped getting opt-ins after my first 14 clicks or so.
And I know my landing page is good. That's not the issue.
But get this..
Although I did have a Google Analytics code mishap at around 20 clicks, my stats are still only showing 9 Facebook Referrals.
Since I skipped about the first 20 clicks, we're talking 9 out of 30 (supposed) clicks are getting registered by my Analytics.
So to end my test, $20 in the hole, 50 clicks, 7 opt ins to my squeeze page. All that after going 14:7 to start off the campaign.
And then I start reading about all these reports:
Firm ditches Facebook for Twitter, claims clicks are bots | Internet & Media - CNET News
Facebook Ads 80% Bot Claim, Examined! Why You Shouldn
Anyone run into some similar issues with FB ads? I'll be going back to Adcenter for now..
"Action is the real measure of intelligence." - Napoleon Hill