Adwords Conversion Question

Adwords (or any other PPC) is not the main conversion driver. Your landing page is. So come up with different pages. I like some things you say that may make me call and hire you but not obvious enough. Good (to me): flat rate but make it your main thing, not second. I don't care if you service all boroughs. Green is nice but don't think most people would hire you just for that. Money back guarantees are always good.

You need to grab attention right away, make it clear what it is you sell and sell yourself. I think you need to do more selling. Why should I hire you? I assume you will leave my home spotless as will all the others.

On the Adwords side, test two ads at a time. Get 25-30 clicks per ad before pausing the lesser performer and replacing it with another. It's all about CTR in PPC, assuming you have proper keywords.

Alright man thanks for the tips. We're working on fixing up some of the stuff you said and we're going to try to fix our campaign up a bit.

Google Adwords can bring you a lot of traffic, but it's only valuable to the extent that your website can convert the traffic to leads and sales. The average conversion rate is 2%. When buying traffic, the more specific keywords/keyphrases you bid on, the more likely the traffic will convert into leads or sales.

From my experience when google ads are receiving a lot of clicks but low conversions theirs a big problem with the landing page. The best way to improve your conversion rate is offer people exactly what they want when they arrive. Any landing page which are below 50% from experience is pretty good because our visitors is interacting with the material and increasing there own awareness and presence. Anything above 50% needs to be reviewed and changes implemented.

For Example:
Things we need to test to improve conversions:

The green colour contact button could be tested. Why not try alternative colours, did a bit of research orange may be a better color.
Other colours across the site should unified.

We need to add and test words like fast response, easy to fill out form, free estimate etc...Different call to actions

Test - Strong benefit driven headline like "Maid service made easy"

USP - What differentiates you from the competition. Why would someone use you instead of a competitor?

The real issue seems to be the whole sales process after the click. Getting that clickthrough is only one step in a sophisticated chain. The process after the click needs the most work, providing that your using targeted keywords related to your products you're selling, to get the click in first place. After the click the bottom line is prospects need to find what they are looking for, attention-grabbing message, a well thought out compelling sequence of events and a clear call to action.

First ad that gets 30 clicks there's a 95% certainity that is the better performing ad, so you should place that ad as your control ad and play beat my control ad.

Hope this helps,

I'm not an expert, but when I first clicked on the page and scanned it the green button did not grab my attention. "Prices and Services" in the green button is not a call to action. I think it need to say something like "Get Started" or something short to let visitors know this is where they start the process. I think the button needs to be red, the green is too bland.

Also, I think the info about feeding the children is nice, but you need to sell your services first. That info could be on another page. Paypal, that is next to feeding the children, is not a selling point in my mind either.

I think that under the "featured in" middle part of the page should be three boxes, with your most sell-able attributes, like (these are just suggestions, you know what your best selling points are) flat-price, Money back guarantee, and testimonials.

People hire a cleaning service because they lack the time to do it themselves. These are hurried people, they don't have time to read a lot of stuff on your landing page. Keep it extremely simple and to the point. They should be able to make a decision to pick your service based on the info on your website landing page in less than ten seconds. Take a look at this site, Lifetime hosting offered for only $99 by Lifetime Host. They have the important info up front and center and very simple, maybe a good template to work from?

P.S. What about a tagline like "One-Click Cleaning" to emphasize the simplicity of your service?