Does Longer Content Rank Better?

12 years ago

Longer content has the ability to be ranked for long tail keywords for the mere fact its longer and many will be lower competition. As for it being ranked better for targeted keywords no. That boils down to relevance and web backlinks.

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cisin 12 years ago

The purpose of one's website content should be based on readers purpose as google does see the matter of your website but largely makes its decision on the inbound linking part and your recent work.
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ThatAblaze

12 years ago

Yes, averaging longer articles on your site is one of the "quality factors" that google looks at, although it is not in the top 10 most important factors. Going back and adding content will increase another quality factor though: how often pages are changed. Just by revising and adding to your existing articles you'll see a boost, whether or not you make a specific word count.

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PinkieBoyz

12 years ago

If the longer content have good quality and more information I think it will be rank better.
Try to think about your visitor, create good content about what your visitor search and google will rank you better.

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MaxNiche

12 years ago

Yes longer content ranks for many keywords(if you have them in your article) which will bring more traffic.

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trafficmasters

12 years ago

Longer content = more long tail keywords. If you can try keep every article at 1,000 words.

You will soon noticed random long tail targeted visitors coming

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Aarav 12 years ago

You must have to need fresh, unique and better quality with the longer content to better rank on SERP.
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yukon

Banned 12 years ago

Longer content has nothing to do with ranking a keyword.

It's not even a myth, it's just people either posting BS on the forums just to get a sig. backlink or they don't have a clue about SEO.

Surrounding text matters, but to create a bunch of text just because you can is ridiculous.

If having more text than competition was an SEO factor (it's not), I would be creating 10,000 word pages. Instead I rank pages with very little text (been doing it for years) because my traffic doesn't care about text, a short description for my pages is more than enough.

Some of you guys should step outside of WF, I think a few get tunnel vision.

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theantihype

12 years ago

Originally Posted by yukon

Longer content has nothing to do with ranking a keyword.

It's not even a myth, it's just people either posting BS on the forums just to get a sig. backlink or they don't have a clue about SEO.

Surrounding text matters, but to create a bunch of text just because you can is ridiculous.

If having more text than competition was an SEO factor (it's not), I would be creating 10,000 word pages. Instead I rank pages with very little text (been doing it for years) because my traffic doesn't care about text, a short description for my pages is more than enough.

Some of you guys should step outside of WF, I think a few get tunnel vision.

Disagree. Check out the long-form articles that CPA/physical product affiliates make on Squidoo. They are regularly 5000+ words, and they do a phenomenal job out ranking comparable DA sites.

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yukon

Banned 12 years ago

Originally Posted by theantihype

Disagree. Check out the long-form articles that CPA/physical product affiliates make on Squidoo. They are regularly 5000+ words, and they do a phenomenal job out ranking comparable DA sites.

So what your saying is, you can easily out rank those 5,000 word Squidoo pages If you create a 10,000 word Squidoo page?

Good luck with that.

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brainfreeze0

12 years ago

If longer content equaled better ranking for targetted keywords every spammer on the web would be writing tens of thousands of pages of spun content.

Longer content just creates the potential for more longtail low competition keywords you werent targeting at all, period.

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MikeFriedman

12 years ago

This debate has been going on for a long time.

There are those women that say the size of your content does matter and makes a big (no pun intended) difference. Other women maintain it is not the size of your content, but how you use your content that really matters.

All I know is I have never heard any complaints about the size of my content.

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yukon

Banned 12 years ago

For you guys that think the amount of text on a page has anything to do with SEO (it doesn't) for ranking a keyword, here you go.

Keyword: car insurance

Organic SERP position #1
Word count for ranked page: 550
Google Cache: Car Insurance: Auto Insurance & Insurance Quotes - Progressive

Organic SERP position #10
Word count for ranked page: 5703
Google Cache: Vehicle insurance - Wikipedia, the free encyclopedia

As you can see Progressive only has 550 words (including anchor-text) on the #1 ranked position in Google SERPs.

Wikipedia has 5703 words & ranking at the bottom of the 1st SERP page (position #10).

I'm sure there's probably a million more examples in Google SERPs.

Again, longer content has nothing to do with ranking a keyword.

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Mantasmo

12 years ago

Longer content helps capture tons of long tail variations. No one really knows if it has any other benefits as far as SERPs go. But it definitely helps when aiming for dozens of keywords/page.

Basically, it all comes down to what you want to do with a page, lol. Oh well.

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brainfreeze0

12 years ago

The only benefit I can see is if the content is really good the long tails will back link to it raising its value more and more for more competitive keywords over time. Even that comes down to quality of content though, the long tails just sped up the process. Same could occur on a short oarticle but probable far less likely

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mrsvirtualassistant 12 years ago

In general it is good to have articles that are over 400 words long. If you write longer posts and provide compelling information, the chances of ranking for your targeted keywords increase. It depends on how much value your content provides.
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Danny Cutts

12 years ago

I see it as if the content is good quality iy doesnt matter how long it is.....

However the age old saying of the more you tell the more you sell stands very strong with my sites and I try and get 1000 words on each page but only if it warrants having that much.

lots of factors come into play when it comes to on page seo especially since panda and penguin....

tryvand keep in mind about user experience and if the page answers what the user was looking for...

Danny

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