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Can PPC Spy Tools Be Used To Discover High Converting Keywords To Use To Seo Website

by dosti
1 replies
  • SEO
    • |
Can PPC Spy Tools Be Used To Discover High Converting Keywords To Use To Seo Website With ?

Not sure how these ppc spy tools can help someone, I know they were created to help google advertisers spy on competitors...

What other uses can they be used for, can a seo person use it to do research on high converting keywords for their business to seo the site with these keywords, or is better to setting up a campaign using google adwords to find high converting keywords one seo his/her website with the best converting keywords ?
#converting #discover #high #keywords #ppc #seo #spy #tools #website
  • Profile picture of the author dburk
    Hi dosti,

    Yes, PPC spy tools can help you find keyword ideas that your competitors are using, however they only give you clues as to which keywords might be converting well, and keywords that convert well for one competitor may not convert nearly as well for another.

    As I just intimated, you cannot rely on the data from PPC spying services as they tend to be very incomplete, and do not give a clear picture as to how well specific keywords convert. You should consider the data from PPC spying services as hints to what might be working, not absolute proof.

    Your best approach is to test everything that make sense and let your own data inform you. One of the key advantages of PPC campaigns is that you get useful data very quickly. And yes, it is very wise to use PPC campaigns to gather data to inform your SEO campaigns.
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    *     Don Burk Advertising & Marketing - www.donburk.com

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