by dave.
2 replies
  • SEO
  • |
Hi guys,

I'm currently dominating a niche with my website and I want to expand in the market a bit. Let's say it's about clothing. Currently I'm targeting the T-shirts niche and I want to target other relevant niches, too (like shoes, skirts, etc). I see two options for this:

1. Keep the old domain (eg: tshirts.com) and add pages that are targeting other niches within the market (like tshirt.com/skirts)
2. Create a totally new brand (like clothes.com) and simply redirect my old domain to one of its pages, for example to clothes.com/tshirts.

Obviously the second option would be much better for branding, but I'm afraid that I might lose all my rankings I have currently. Do you have any experience with such expansions?

It would look a bit stange if I suddenly would have 10k backlinks to clothes.com/tshirt and the rest of the site would have no backlinks at all.

What would you do in this case?

Thanks in advance!

David
#efforts #seo #wasted
  • Profile picture of the author M Thompson
    why not do subdomains off of the main site?
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    • Profile picture of the author dave.
      At the moment I have the same site in 3 different languages, and I'm planning to use subdomains for those on the new site.

      So from thirts.com, thirts.de and tshirts.fr should be:

      de.clothes.com/thirts
      fr.clothes.com/thirts
      etc..

      As you see, I want to integrate all languages under one brand AND I want to expand to other niches at the same time. Do you see any problem regarding my current SEO rankings with simply redirecting each site to its new subdomain (and to a specific page within that subdomain)? If yes, any other solution?

      Thanks,

      David
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