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Bidding on trademarked keywords on adwords?

by theBUSINESS
5 replies
  • SEO
    • |
Just wondering if anyone has any success doing that as of late?

Thanks.
#adwords #bidding #keywords #trademarked
  • Profile picture of the author KirkMcD
    What do you mean success? "Being allowed to" or "earning a profit by?"
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    • Profile picture of the author theBUSINESS
      Originally Posted by KirkMcD View Post

      What do you mean success? "Being allowed to" or "earning a profit by?"
      Correct.

      I plan on bidding on a trademarked keyword but I was wondering if I'm allowed to do this and profit from it.

      Thanks!
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      • Profile picture of the author BizManRobert
        Originally Posted by theBUSINESS View Post

        Correct.

        I plan on bidding on a trademarked keyword but I was wondering if I'm allowed to do this and profit from it.

        Thanks!
        Google AdWords Trademark Policy

        • If the word is not trademarked, you can bid on it.
        • If the word is trademarked, but the owner has not filed an exception request with Google, You can bid on a competitor's trademark - you can bid on it in most countries (US, UK, and Canada included) and in addition use it in AD copy.
        • If the word is trademarked, and the owner has filed an exception request then you can STILL bid on it in most countries; however, you cannot use it in ad copy.
        The above was from a couple of years ago - its gets very confusing...


        Best for you to check with big G, link below:
        support.google.com/adwordspolicy/bin/answer.py?hl=en&answer=144298&rd=1


        Say, surely those trademarked keywords using adwords are gonna cost...Er...an arm & a leg

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        • Profile picture of the author DNAWRealm
          Banned
          Originally Posted by BizManRobert View Post

          Google AdWords Trademark Policy

          • If the word is not trademarked, you can bid on it.
          • If the word is trademarked, but the owner has not filed an exception request with Google, You can bid on a competitor's trademark - you can bid on it in most countries (US, UK, and Canada included) and in addition use it in AD copy.
          • If the word is trademarked, and the owner has filed an exception request then you can STILL bid on it in most countries; however, you cannot use it in ad copy.
          The above was from a couple of years ago - its gets very confusing...


          Best for you to check with big G, link below:
          support.google.com/adwordspolicy/bin/answer.py?hl=en&answer=144298&rd=1


          Say, surely those trademarked keywords using adwords are gonna cost...Er...an arm & a leg
          Thanks, nice info bro
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  • Profile picture of the author Greedy
    I've had a lot of success with bidding on competitor's names and companies.

    But remember just because there is a "Google" rule regarding something it doesn't reflect the law. So stay away from bad mouthing anyone.
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