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What is the most riduculously high CPC that always works for you as affiliate?

by iknowhow
12 replies
  • SEO
    • |
Hello,

I noticed that in some niches like finance, e.g., CPC's can be as high as few bucks or even higher. Now, with payouts in the $50-$100 range per offer it seems ridiculously risky to bid these amounts as it simply won't convert. Maybe be for merchants it does as they acquire loyal long term customers, but not for affiliates.

I know the question is not strictly 'correct' because it depends on your traffic source, keywords, landing page (if any), ad copy etc., but still what's the highest CPC that consistently works for you as an affiliate for offers with $50-$100 payout?
#affiliate #cpc #high #riduculously #works
  • Profile picture of the author Greedy
    but still what's the highest CPC that consistently works for you as an affiliate for offers with $50-$100 payout?
    I really want to give a good answer to your question, but there is NEVER any "consistently".

    Just too many variable to answer. I don't even pay attention to it.
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    • Profile picture of the author Velant
      Originally Posted by Greedy View Post

      I really want to give a good answer to your question, but there is NEVER any "consistently".

      Just too many variable to answer. I don't even pay attention to it.
      I find this peculiar, cos if I bit $2 per click at the backgournd of $0.10 for the majority of other keywords - I do remember this for long, especially if they didn't convert
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  • Profile picture of the author nik0
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    All depends on how well it converts, how many repeat business you get, if the income is recurring, does it lead to good mouth to mouth advertising and so on.

    Back in the days I had a business and I broke even with Adwords, but it was still worth it cause of the mouth to mouth advertising and I could deduct the costs from the tax so indirectly still some direct profit.
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    • Profile picture of the author iknowhow
      Originally Posted by nik0 View Post

      All depends on how well it converts, how many repeat business you get, if the income is recurring, does it lead to good mouth to mouth advertising and so on.

      Back in the days I had a business and I broke even with Adwords, but it was still worth it cause of the mouth to mouth advertising and I could deduct the costs from the tax so indirectly still some direct profit.
      I fully agree with what you are saying. However I was just asking about maximum CPC's you even bid - and maximum is just a number. I am really not that interested in the reasons behind it, I just wanted to know the numbers.
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  • Profile picture of the author Weedy92
    For my dealership, some keywords I'm doing at almost $4/click but the ROI on a car sold is $1K-3K+, so it makes sense to do that.. Also brands the company and keeps it competitive in my market. In the same regard, on my network of sites, I'm seeing constant $1-4/clicks back in return, so it's something I'm used to seeing..
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    • Profile picture of the author iknowhow
      Originally Posted by Weedy92 View Post

      For my dealership, some keywords I'm doing at almost $4/click but the ROI on a car sold is $1K-3K+, so it makes sense to do that.. Also brands the company and keeps it competitive in my market. In the same regard, on my network of sites, I'm seeing constant $1-4/clicks back in return, so it's something I'm used to seeing..
      Well if your payouts are that high then I guess it may be well justified. If you ever promoted mid payout offers ~$50-100 what was your highest bid?
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      • Profile picture of the author Weedy92
        Originally Posted by iknowhow View Post

        Well if your payouts are that high then I guess it may be well justified. If you ever promoted mid payout offers ~$50-100 what was your highest bid?
        Really depends on that market, and how well I know it will convert. So I really can't give you a complete answer, it all depends on the ROI, and it's unqiue for every product, niche, market, etc.
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        • Profile picture of the author iknowhow
          Originally Posted by Weedy92 View Post

          Really depends on that market, and how well I know it will convert. So I really can't give you a complete answer, it all depends on the ROI, and it's unqiue for every product, niche, market, etc.
          I am talking about extremes (max and min), and generally these should really not dependent on anything execept payout. The extremes assume you are happy to at least break even - so that takes your "ROI" and niche points out of the equation. The only variable remaining is payout. Every experienced marketer (I believe) should have a strict guideline what his max CPC would be in relation to payout. Of course, there might be exeptions if he/shes has a huge budget and/or is trying to break into a new, potentially lucrative niche and doesn't care so much about temporal losses. But those are exceptions, I was asking about 'the rule' to which you'd stick most of the time.

          I heard some highly expereinced IM's say they usually don't bid more that 50% of average network EPC, and that makes sense to me as a rough guideline for higest CPC. Without such a guideline (only relying on your gut instincts) the chances to waste your budget are very, very high.
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  • Profile picture of the author pcpreview
    LOL now I understand what happened to me. I ran my first adcenter campaign about two weeks ago and I was adviced by a ppc guru to start bidding at 2,,,,
    few hours after my launch I found out I got 35 clicks at 45 dollars!! no single conversion not even a free download of my product,,,so I stopped.
    I kept wandering how affiliates afford to bid that high and still make profits,,,obvoiusly no one bids that high,,,,or?
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    • Profile picture of the author Weedy92
      Originally Posted by pcpreview View Post

      LOL now I understand what happened to me. I ran my first adcenter campaign about two weeks ago and I was adviced by a ppc guru to start bidding at 2,,,,
      few hours after my launch I found out I got 35 clicks at 45 dollars!! no single conversion not even a free download of my product,,,so I stopped.
      I kept wandering how affiliates afford to bid that high and still make profits,,,obvoiusly no one bids that high,,,,or?
      Some do, but there's a lot of factors that go into it. Are you targeting the right keywords for the market, what type of buying mentaility is the market going to be in, is your website optimized properly to produce those desired conversions, etc. Bidding that high just takes expirence, when you're playing with larger cash amounts like that you can run tiny scale expirements, and focus on the end goal of producing the most ROI.
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      • Profile picture of the author iknowhow
        Originally Posted by Weedy92 View Post

        Bidding that high just takes expirence,
        I guess not so much "experience" as higher payouts that certain affiliates enjoy from CPA/Aff. networks + exclusive lower bids from PPC networks due to their successful long-term history (high CTR ads, huge spending budgets) of being with the network.
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  • Profile picture of the author iknowhow
    duplicate post due to glitch in wf deleted.
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