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New Sales Page.. about to send PPC traffic

by Gene.Gerwin
32 replies
  • SEO
    • |
...just completed this sales page with help from the copywriting forum...

As PPC experts or affiliate marketing experts, what do you think of this page's potential to be profitable with PPC traffic?

Industry: sports/golf
Product: swing trainer
Competition: fierce
keywords: swing trainer, golf training aid, golf swing trainer

http://gerwingolf.com/
#page #ppc #sales #send #traffic
  • Profile picture of the author Weedy92
    Looks decent enough.
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  • Profile picture of the author Nelapsi
    One way to know for sure.. couple hundred dollars on traffic
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  • Profile picture of the author yukon
    Banned
    Absolutely zero "Call to Action" above the fold.

    Needs work.
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  • Profile picture of the author IM Nick
    Your only giving your visitors one chance to order. You need to have multiple order buttons on there.
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  • Profile picture of the author Greedy
    - Multiple order buttons.

    - I would incorporate a green color scheme. Looks great with golf.

    - Have an auto-playing video.

    - An Arnold Palmer picture maybe.

    But you are headed in the right direction, just keep beefing it up.
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    • Profile picture of the author Gene.Gerwin
      OK, guys... here's a more pressing question:

      Google checked the landing page and disapproved it... no reason given other than it doesn't meet landing page policies...

      Any eagle eyes here spot what the violation might be??

      Does it need About, Privacy, & Contact?
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      • Profile picture of the author yukon
        Banned
        Originally Posted by Gene.Gerwin View Post

        OK, guys... here's a more pressing question:

        Google checked the landing page and disapproved it... no reason given other than it doesn't meet landing page policies...

        Any eagle eyes here spot what the violation might be??

        Does it need About, Privacy, & Contact?
        Maybe because your copy keeps making reference to Arnold Palmer (15 times) as If he has something to do with the product?

        Has Arnold Palmer endorsed the product?
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    • Profile picture of the author jovykhan
      Originally Posted by Greedy View Post


      - Have an auto-playing video.
      Isn't an auto-play video affects the loading time as this will automatically connect to host of the video while also loading the page?
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  • Profile picture of the author Gene.Gerwin
    @yukon - I hope it isn't the Arnold Palmer thing... as far as I know, he hasn't officially endorsed the DreamSwing, but the whole story as told is true...

    I've added links to Terms of Use, Privacy, & Contact pages in a menu in the footer...

    I've added the company name, mailing address, & telephone number in the footer...

    I also added a telephone number under my name

    ...resubmitting and keeping fingers crossed...
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  • Profile picture of the author IMSince2003
    Google does not like thin affiliate pages so that may be the issue in this case.
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  • Profile picture of the author Gene.Gerwin
    @imsince2003 - could be... but, I thought it was mainly about "bridging" pages- where the site visitor has to go to the vendor's page before they can buy...

    This page goes straight to the shopping cart... no bridging.
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  • Profile picture of the author Gene.Gerwin
    @greedy - I might split test with green... I liked the blue because studies show it is calming... also, it combines well with the video image & the guarantee certificate image... I also thought that with the PGA seal at the top, it gave the whole page an "official" feel too
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  • Profile picture of the author shipwrecked
    Go on and drive Facebook ad traffic to it!
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  • Profile picture of the author Gene.Gerwin
    @shipwrecked - I may end up doing that, as well as buying traffic from Bing... but, I want to see if I can get AdWords to accept this...
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  • Profile picture of the author Greedy
    Isn't an auto-play video affects the loading time as this will automatically connect to host of the video while also loading the page?
    Yes a little bit, but unless you are slamming it with PPV like traffic you should be fine.

    The value it adds is worth it.
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  • Profile picture of the author ours
    Check your robots.txt file.. you place wrong sitemap and no need to place crawl delay.. why you place those ? check http://gerwingolf.com/robots.txt
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  • Profile picture of the author Gene.Gerwin
    @ours - that stuff must have been put there by "Articles In A Box" plugin which I no longer use... never thought to check my robots.txt file... good catch...
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  • Profile picture of the author Lauraknigh
    Try adding something to let visitors know they can trust your site. You've already got a money back guarantee and testimonials, but adding some kind of approved website badge would make the site a tad more professional. You could even A/B test a VeraSafe seal vs a BBB seal on the your site and see what converts better.
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  • Profile picture of the author ours
    Adwords accept your page ?
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  • Profile picture of the author wolfmmiii
    I suspect the problem with the page is that it is, in fact, the only page. I'd break up the content into at least few different pages.
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    • Profile picture of the author nik0
      Banned
      Maybe cause it look like the typical "I am about to scam you" sales letter that most IM'ers still think works great?
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  • Profile picture of the author uncia
    If you keep resubmitting this page to adwords without major improvements, they might just ban you from adwords...
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    • Profile picture of the author dburk
      Hi Gene,

      I just spotted this thread, sorry I didn't see it sooner, I may have been able to save you some time.

      It took me about 1 second to spot why your landing page was disapproved. The AdWords landing page will not not approve websites with unrealistic, or unreasonable claims, or claims that lack credibility. Please see AdWords User Safety Policy page: User safety - Advertising Policies Help

      Read that policy and then ask yourself how the AdWords LP reviewer is going to view your page headline. Even if that claim is true, you will need to cite a credible 3rd party to back it up.

      In addition, Arnold Palmer is a registered trademark (see ArnoldPalmer.com) and your landing page may get you in legal hot water for trying to trade on that registered trademark. This page explains the AdWords policy on Trademarks: Trademarks: AdWords and AdSense - Advertising Policies Help

      Also, your use of the Arnold Palmer name on your landing page might be viewed as an implied affiliation. See the AdWords Policy on implied affiliation: Implied affiliation - Advertising Policies Help

      Those are a few things that I spotted with a quick glance of your landing page. I would fix those, then go through the entire website and check for any other potential policy violations, correct them and submit the page for reconsideration at the link provided in the disapproval message you received.

      As long as you show the AdWords review team that you are making a serious effort to read, understand and comply with the policies, they will help you out with specific issues that you may have overlooked.
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  • Profile picture of the author Gene.Gerwin
    @dburk - great feedback

    Unrealistic claims - This is a tough one... bold claims are the lifeblood of sales letters... I don't think anything in the sales letter is out of line- especially when judged against other sales letters in this niche... it's actually quite tame.

    The device promises a better swing with just minutes of training per day. A better swing equals more control- giving you greater distance and accuracy. No specific claims are made about x-number of added yards in distance or degrees of accuracy...

    The supporting PGA video and testimonials and endorsements are all very powerful and backup what claims are made...

    The only claim, one I got from the inventor himself, that gives me a little pause is the one about it being the world's only muscle memory trainer. That might need to be tweaked - on the other hand, it's a claim about the product, not about the results it promises- so, it might not be triggering any alarms with AdWords as it is.

    Arnold Palmer Trademark - After reading the policy, it strikes me a complaint would have to be issued by AP before a trademark violation would be triggered... but, better safe than sorry... I'll ask the DS owner if he has or can get written permission to use AP's name this way...
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  • Profile picture of the author Chassyseexads
    хеееракс Владимир в мыслях, почему он не спит) intimme-box ru/strapon/]Страпон
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