I want to start building some sites for myself, what would you do?

by nik0 Banned
22 replies
  • SEO
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I did a ton of kw research today for several niches and started to dig deeper and deeper into a niche and came up with about 100 keywords that have the typical 800+ exact searches, CPC is around $0.70 and mainly focused on products so at first I thought about creating (an) Amazon site(s).

So I have 2 options on my mind:

Option 1:

Build 100 micro niche sites, with minimum costs of:

- 100 * $10 = $1000,- for domains
- 100 * $10 = $1000,- for content (1000 words per site)
- 100 * $20 = $2000,- linkbuilding content (20* 100 words blogposts)
- 100 * $10 = $1000,- VA's placing the blog posts at my high PR sites

Total costs: $5000,-

And then I am not guaranteed that they will all rank at page 1 of course but all together it should make at least $500/month in total for those 100 sites, so $5000,- Flippa sales value.

You think linkbuilding is free when you run your own private networks, well guess not!

Option 2:

A large authority site with 100 pages, setup in a way as Bnetwork explained it recently with dynamic sidebars and landing pages and all that. Just read his report yesterday and pretty interesting concept. Costs would be:

- 1* $10 = $10,- for domain (saving $990,-)
- 100 * $5 = $500,- for content
- 100 * $10 = $1000,- for linkbuilding content
- 100 * $5 = $500,- for VA's placing the content

Total costs $2010,-

This way I spend half on content, half on linkbuilding content cause of internal juice is flowing all around, half costs for VA's placing the content and a fraction of the domain costs. I would just need some more web2.0s as buffer as I can't link out 1000 times from my private network. I don't do that for my clients so I don't do that for myself either obvious.

Earning potential, I don't see why I would make less money so again $500/month and $5k Flippa sales value I guess. Most EMD's are taken anyway and partial EMD's don't give any advantage is what I've noticed and hypernated EMD's also rank more poor then exact ones.

When you see it presented like this you would think 1+1 = 2, go for the authority model. However, what if the niche sucks?

What would you do?
#building #sites #start
  • Profile picture of the author sonia06
    neither option is good . Having lots of low quality sites is not a good idea . having one site which you concentrate on It is very good, but I would go with 2 or 3 completely different sites . don't put all your eggs in one basket
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  • Profile picture of the author GodMode52
    I would pick up 20 of those 100 most interesting keywords , build site / buy content / backlink and see how it goes . After a month or so you can see if it's worth to keep going or not. Micro niche model is too much time consuming trust me.
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    • Profile picture of the author TurtleDive
      Originally Posted by GodMode52 View Post

      I would pick up 20 of those 100 most interesting keywords , build site / buy content / backlink and see how it goes . After a month or so you can see if it's worth to keep going or not. Micro niche model is too much time consuming trust me.
      I agree. Sure if you rank it (generally easy if nobody else has started marketing it, but seems all are done generally) then it's cool and might pay off if the commissions are enough, but the traffic and market is so small that you often end up spending more maintaining it than you do profit. It's better to work towards creating your own product and brand yourself if you are going to go through that much work.

      Also it depends on how you intend to monetize. Affiliate Programs, AdSense, PPC, PPV, etc.
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      • Profile picture of the author nik0
        Banned
        Originally Posted by TurtleDive View Post

        I agree. Sure if you rank it (generally easy if nobody else has started marketing it, but seems all are done generally) then it's cool and might pay off if the commissions are enough, but the traffic and market is so small that you often end up spending more maintaining it than you do profit. It's better to work towards creating your own product and brand yourself if you are going to go through that much work.

        Also it depends on how you intend to monetize. Affiliate Programs, AdSense, PPC, PPV, etc.
        I'm not the create my own product type of guy. Also I want something that I can scale up easily. It's not like I'm that full of knowledge that I can create one product after the other, and I'm definitely not into crappy info products like all those fake guru's.

        I agree that it's not that easy when depending on Adsense or a few % from Amazon. I do have one advantage over most others and that is that I have a large network of private sites that I can utilize for cheap to rank my own sites, so the only costs to rank is the needed unique content.
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  • Profile picture of the author yukon
    Banned
    The easiest way to rank for Amazon products is with keywords like:
    • <title>Product Model Number + Review</title>

    Then monitor your incoming SERP traffic keywords & keep adding those new keywords into your page content. Which will snowball over time.

    Repeat...

    Defiantly pick a niche your interested in, that way it doesn't feel like work.
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    • Profile picture of the author nest28
      Originally Posted by yukon View Post

      The easiest way to rank for Amazon products is with keywords like:
      • <title>Product Model Number + Review</title>

      Then monitor your incoming SERP traffic keywords & keep adding those new keywords into your page content. Which will snowball over time.

      Repeat...

      Defiantly pick a niche your interested in, that way it doesn't feel like work.
      Sounds like wolf has the best method for this than, if you say this is the best way than I guess it is. I'll also try my hand at ranking low competition, high volume keywords. I have a niche in mind that I know has products for 100 to 400 and no marketers are promoting them, so ranking should be a breeze. The only thing that concerned me is paying for content for a site that may or may not make money.

      But that's the risk I'll have to take , both you and wolf agree on this method and I can't ignore that.
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      • Profile picture of the author yukon
        Banned
        Originally Posted by nest28 View Post

        Sounds like wolf has the best method for this than, if you say this is the best way than I guess it is. I'll also try my hand at ranking low competition, high volume keywords. I have a niche in mind that I know has products for 100 to 400 and no marketers are promoting them, so ranking should be a breeze. The only thing that concerned me is paying for content for a site that may or may not make money.

        But that's the risk I'll have to take , both you and wolf agree on this method and I can't ignore that.
        May not be the best way, but it usually helps find targeted buyers in the SERPs.

        I won't say how I have access to a very high traffic Amazon affliate site (it's nobody here on WF, as far as I know) but I have live access to the sites incoming search traffic keywords (almost 100,000 indexed pages in Google). Totally white hat & nothing bad, the guy just uses a script that shows me his traffic/keywords (live).

        Anyways, the site gets massive traffic & most incoming search keywords include the model number of Amazon products. His page titles don't always include the Amazon product model number but I think the reason he picks up that traffic in the SERPs is because he has a very large site that is laser focused on a single niche.

        Example, he might have an old affliate page on his site with the model number Toshiba 32C120U that ranks in Google, so he builds a new page with a similar new model number keyword Toshiba 47C120A, he'll start ranking for the new page from the internal links & the fact that he was already ranking for a very similar model number (Toshiba 32C120U).

        I do agree with wolf about not caring about keyword tool numbers, people will buy most products even If Google shows zero traffic in their keyword tool. My advice is don't look at Google keyword tool, because Google tends to track higher traffic keywords & ignore lower volume keywords.

        Just because a model number keyword has low traffic doesn't mean it won't earn you decent money, the difference here (compared to GKT) is people searching for model numbers are sitting on the fence & are getting ready to make a decision If they should buy the product.

        The way you increase sales on low volume keyword types is, increasing page volume for related items, remember the 100k indexed page guy I mentioned above, no joke, the guy gets massive traffic (I'm watching his traffic/keywords right now).

        Also, the reason the model number keyword works is, people searching for those model numbers are pre-qualified buyers, they've already found that model number someplace else & are most likely comparison shopping or looking for someone else to praise the product before they make a purchase.
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        • Profile picture of the author nik0
          Banned
          Maybe I should make a mix then of normal articles and product pages!
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          • Profile picture of the author yukon
            Banned
            Originally Posted by nik0 View Post

            Maybe I should make a mix then of normal articles and product pages!
            The guys Amazon affliate site I mentioned above doesn't stick with a single format or number of words per page.

            I checked two random pages & counted the content text:

            Page-1 = 52 words
            Page-2 = 670 words

            The 52 word page is a single product, quick, simple, git-r-done.

            The 670 word page is doing a comparison between two very similar products, plus a single accessory that will work with both products (3 individual very similar products on a single page).

            Lol, I'm sure some will start freaking out when they see that 52 word count for a single page. One thing I've seen on this forum that is wrong, people here think they have to have a lot of text on a page for SEO (which is wrong), what matters is the conversion for traffic (does the traffic need a lot of text, or not?).

            Example, Someone buying shoes doesn't need 600 words of text to make a buying decision, an image of a nice pair of shoes will make 90% of the sale.
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            • Profile picture of the author nik0
              Banned
              What I'm more curious about if all these 100.000 pages are unique written content or that it's some scraped site. Can't imagine you have to fill up 100k pages
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              • Profile picture of the author yukon
                Banned
                Originally Posted by nik0 View Post

                What I'm more curious about if all these 100.000 pages are unique written content or that it's some scraped site. Can't imagine you have to fill up 100k pages
                Lol

                I just checked two random pages, this dude has some serious pagination issues.

                I copied the 2nd sentence on the two random pages & searched on Google ("2nd sentence"). The pages are 100% unique in Google SERPs, but the pagination problem returns a boat load of pages, all from that one domain (Wordpress Category, Tag pages, & pagination problem pages).

                This guy is no pro at building sites, but he knows how to get SERP traffic.
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                • Profile picture of the author nik0
                  Banned
                  Originally Posted by yukon View Post

                  Lol

                  I just checked two random pages, this dude has some serious pagination issues.

                  I copied the 2nd sentence on the two random pages & searched on Google ("2nd sentence"). The pages are 100% unique in Google SERPs, but the pagination problem returns a boat load of pages, all from that one domain (Wordpress Category, Tag pages, & pagination problem pages).

                  This guy is no pro at building sites, but he knows how to get SERP traffic.
                  So this 100k pages could actually be just 10k pages right? Still impressive, the guy must have a large content team.
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                  • Profile picture of the author yukon
                    Banned
                    Originally Posted by nik0 View Post

                    So this 100k pages could actually be just 10k pages right? Still impressive, the guy must have a large content team.
                    Yes, it could be any number of unique pages, hard to tell considering the pagination problem.
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        • Profile picture of the author wolfmmiii
          Originally Posted by yukon View Post

          I do agree with wolf about not caring about keyword tool numbers, people will buy most products even If Google shows zero traffic in their keyword tool. My advice is don't look at Google keyword tool, because Google tends to track higher traffic keywords & ignore lower volume keywords.
          It's been drilled into the heads of most IMers that keyword tools are the be-all end-all. Forget the tools and think like a consumer. It's really that easy.


          Just because a model number keyword has low traffic doesn't mean it won't earn you decent money, the difference here (compared to GKT) is people searching for model numbers are sitting on the fence & are getting ready to make a decision If they should buy the product.
          Exactly. You just want to try and intercept that traffic.

          they've already found that model number someplace else & are most likely comparison shopping or looking for someone else to praise the product before they make a purchase.
          Social validation. People need to be told what to do.
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    • Profile picture of the author nik0
      Banned
      Originally Posted by yukon View Post

      The easiest way to rank for Amazon products is with keywords like:
      • <title>Product Model Number + Review</title>

      Then monitor your incoming SERP traffic keywords & keep adding those new keywords into your page content. Which will snowball over time.

      Repeat...

      Defiantly pick a niche your interested in, that way it doesn't feel like work.
      You know what's my thing with that approach, the amount of searches are so low that it would cost a fortune on content. Also I don't really like the idea of adding new model numbers into my content each time.

      Call me lazy, but I only want to bother with ranking the site, my content guy will write it all and set it up in the correct structure. Then it should be hands off and he writes in a fantastic way so I'm sure people will start to link naturally after a while.

      Let's take remote control for example:

      - rc cars
      - rc boats
      - rc jets
      - rc planes
      - rc trucks
      - rc helicopters

      Would be my landing pages, then below that it would be like this in a silo structure style:

      - best rc cars
      - remote control cars
      - rc cars for sale
      - electric rc cars
      - electric rc drift cars
      - cheap rc drift cars
      - cheap gas powered rc cars
      - rc drifting cars
      - gas powered rc cars
      - petrol powered rc cars
      - petrol rc cars
      - 1 5 scale rc cars

      Perhaps add some how-to-build a rc car pages, some video pages with Youtube, etc etc to make it a bit more interesting for the visitors.

      Or would this be a poor strategy from a commercial point of view?
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  • Profile picture of the author Seatbelt99
    Regardless of what option you go with I think you want to spend more on content. Looks like you're wanting to pay $.01 per word (or less). You won't get the high quality content you need for a long term successful site(s).

    Just my $.02.
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  • Profile picture of the author Trevor
    Both are extreme approaches - Your numbers might not be the case at all, and here's why:

    You keyword research data might not be real - Especially when using the Google AdWords Keyword Tool, the traffic volume data might be outdated and the CPCs are just estimates. So, you should make sure, via Google Trends/Google Insights/common sense/some other tool, that the keywords are really getting the traffic they are claimed to be.

    You can't guess the income - believe me, whatever calculations you do, the results will always be off. It just doesn't work that way, being a fortune-teller doesn't work at all.
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    • Profile picture of the author nik0
      Banned
      Originally Posted by Trevor View Post

      Both are extreme approaches - Your numbers might not be the case at all, and here's why:

      You keyword research data might not be real - Especially when using the Google AdWords Keyword Tool, the traffic volume data might be outdated and the CPCs are just estimates. So, you should make sure, via Google Trends/Google Insights/common sense/some other tool, that the keywords are really getting the traffic they are claimed to be.

      You can't guess the income - believe me, whatever calculations you do, the results will always be off. It just doesn't work that way, being a fortune-teller doesn't work at all.
      Regarding cpc and exact searches, working with this volume it should all even out equally. I don't really focus on trending topics.

      As about guessing the income I agree with you for the full 100%, some sites might end up as big losers and others end up as big winners.

      I was pretty determined to go for the micro niche approach at first, throw up a 1 page site with a 1000 word article but somehow these seem to rank worse and worse, especially the last 1 or 2 months it seems that Google is giving way less value to EMD's and to small thin sites in general. I'm seeing it over and over again and also hearing signals from other large micro niche builders that it's not as good as what it used to be. Then when adding the costs of all of it it seems to make sense to setup authority sites.

      I could go less extreme and throw up 20 page sites but though well if I do it, better do it good and cover all topics in a specific niche.
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  • Profile picture of the author Greedy
    Just 10 really good sites (max), not 100.

    Build brands and companies, tossed together SEO micro micro niche sites.
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  • Profile picture of the author Peep
    This 100k page example above just motivated me to get back to work on an amazon site that I have that make me money the first week I launched it but has not made me a dime since for over 2 months. I made the site with no keyword research, my SEO is way off and probably the reason I don't get enough traffic.

    Now on the subject of keyword tools I do think people tend to over rely on them and if they were the greatest thing since slice bread then everyone would be on here bragging about month over month $$$ increases. I will say however that these tools will help give you insight that you never thought of before. I recently tried MS and learned a lot from it about on page optimization and how to find good niches to go after without all of the normal work involved. I use the tools to find out info and then I use common sense when applying the info to my sites.
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    • Profile picture of the author nik0
      Banned
      Keyword tools are great, for my first site I chose a keyword with 50.000 exact searches and the site made me $250/month for a long time.

      Good luck doing that with a 1k exact keyword. Sure they are not correct on the digit but nevertheless they give a great idea of what you can expect, below the 1k searches it's a bit unreliable but there are huge differences between:

      1k
      10k
      50k seaches
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  • Profile picture of the author Oranges
    I'd rather go for an all in one "Review" site and rank inner pages for different products keywords. Or go for 9-10 broad niches sites and target their sub-niche keywords with inner pages. For instance a "power tools" site and then target the Products Name + Review type keywords from the inner pages. It has been working great for me and a lot easier to maintain compared to making 100 sites!
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