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Meta Description Which Gets the Highest Google CTR

by dreamtoreality
8 replies
  • SEO
    • |
If someone has ran tests on this that would be great, but even based on your own user experience which one are you more likely to click on?

Something along the lines of:

Looking for Product XXX reviews? Click here to see our verdict and find out whether it is worth the money.

Or quoting an actual excerpt of the review, like:

The XXX features excellent sound quality, with the standout being the powerful bass response and the midrange...
#ctr #description #google #ideal #meta
  • Profile picture of the author Jon Penberthy
    I do a lot with product reviews and I find the best title are ones that really get the visitor wanting to know what your review will show them so your first example is better.

    Try stuff like...

    xxxxx review! Discover exactly how it works!

    xxxxx review - Is it worth the money?

    That kind of thing.

    Hope this helps,

    Jon
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  • Profile picture of the author dreamtoreality
    I think you're talking about the title. I just want to focus on the meta description. Anyone else? Surprised that just one person has replied, as CTR seems like one of the most important things out there - in regards to the SERPS, anyway.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by dreamtoreality View Post

      I think you're talking about the title. I just want to focus on the meta description. Anyone else? Surprised that just one person has replied, as CTR seems like one of the most important things out there - in regards to the SERPS, anyway.
      I prefer the second option - using a snippet of the actual review. There are so many bogus "review sites" out there, especially for hot/popular products, that people are getting jaded. One footprint I've found common to these sites is a 'carnie barker' come-on like your first option.

      One way to stand out is to do something different. Especially when you're trying to differentiate yourself from something that may be undesirable.
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  • Profile picture of the author dreamtoreality
    Thanks, that was my line of thinking as well. There are so many websites that use the first one, and then when you click on the link, you are met with a picture and a list of specs - that's it. The second option indicates that the user will get to read an actual review.
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  • Profile picture of the author Lightlysalted
    Or

    "Buy xxxx Article Submission software, we show you how it will transform your website traffic."
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    UK Pet Sitting Directory
    Free Delivery Codes
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  • Profile picture of the author playhard
    Second option is better I think. Obviously you write for the users in the search results but if it looks like that too much, then I think people tend to avoid it (kind of spammy). but that's just my view, some people will think different.
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  • Profile picture of the author KirkMcD
    Google rarely shows the meta description from the page. Why are you focusing so much attention on it?
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  • Profile picture of the author Lucid
    The best answer is actually from raisuddintch1230. People will click if they find it addresses their needs. So come up with both a title and description that does that and makes people click.
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