Analyzing Amazon click throughs and identifying lucrative keywords using Google Analytics

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  • SEO
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Hi all,

Most of you will probably already know this, but here is a method I use to identify 'selling' keywords that bring traffic to my sites.

If you use Google Analytics, you'll know that you can identify traffic to various pages etc but you can also identify who is clicking on links to Amazon.

What you need to do is find all your Amazon links on your site and add code which assigns details about each link so when you check stats later you'll know how many times those links were clicked on.

This is the code you need to add around your links. I always add rel="nofollow' but you don't have to add this.

<a onclick="_gaq.push(['_trackEvent', '<event category>', '<event action>', '<event label>]);" href="<amazon link>" rel="nofollow"><link text></a>

This is an example of the label I have given one of my review links to Amazon from a product page on my site:

<a onclick="_gaq.push(['_trackEvent', 'Amazonreviewlink', 'Click', 'Amazonreviewproductx]);" href="<amazon link>" rel="nofollow">Click through to read over 50 reviews!</a>

Data will be recorded after this code is added, but if you head over to Content -> Events -> Top Events in Google Analytics you'll see a list of the Event Categories (by default) which you can change to 'Event Action' or 'Event Label'. I use 'Event Label' as this gives me information about the product that was clicked on to go through to Amazon.



This is great for identifying how many links to Amazon were clicked on and which links on any page are more popular, but there is one more important factor. If you click on 'Secondary dimension' in the tabs above, you'll see a list of variables to cross reference. Click on this and search for 'keyword'. You can cross reference with many variables (sometimes I choose 'city' or 'country' to get any idea of where my visitors are coming from).

Selecting 'keyword' will now show you which links were clicked on alongside the keywords used in search engines to reach your site. It's these keywords you need to take into consideration and build on throughout your site.

One of my websites was optimised for a particular keyword that was deemed to be lucrative. After checking the 'Events' section in Google Analytics, I found that visitors were clicking through to Amazon for other keywords and NOT the one I had optimized for.

Hope this helps.
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