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PPC Budgets

by rajeevmenon
1 replies
  • SEO
    • |
Hello

I have a problem when running campaigns with small budgets. Any advice?

I am usually able to generate long keyword lists but find it difficult to know how many ad groups I should segment from them without compromising the budget and having my ads paused by Google.

Any advice would be greatly appreciated.
#budgets #ppc
  • Profile picture of the author dburk
    Hi rajeevmenon,

    Budgets apply to campaign level, it doesn't matter how many ad groups you create within a campaign, it does not compromise your budget in any way. Obviously the more keywords you are targeting the greater the possibility of exhausting your daily budget limit. Just raise your daily budget limit if that is a concern.


    Setting a budget limit too small can indeed compromise the ROI of a campaign. The solution is to never set a budget limit that you expect to reach. For optimal performance you should be controling your spending via bidding, not daily budget limits.
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