Adwords: Playing by the rules

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  • SEO
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I need to setup an Adwords ad for a cpa offer I am looking to promote for small local cities. By creating the ad it is my understanding that the number of impressions will give me a good estimate of the number of searches that occur for "keyword+city".

Is direct linking to the offer a no-no? If so can anyone point me to a current guide on how to setup an affiliate site that would meet Adwords approval?
#adwords #playing #rules

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