Some Things to Remember about SERP and PR of a Website
- SEO |
It's been repeated all over again that the page rank (PR) of a website doesn't affect its SERP position but there are still a lot of people asking about the importance of a website's PR. Since the topic is sort of confusing for others, here's a short explanation why a website's PR doesn't affect its position in the SERP.
The reason why page rank (PR) of your website is important is if you are planning to sell your site or to sell advertising space on it. These are why you have to be conscious of your website's PR.
The page rank (PR) of your website or page doesn't count when ranking in the search engine results page (SERPs). However, the PR of the pages from which you get your backlinks matter.
Why so?
The PR of a page depends on the number of backlinks it has. On the other hand, the SERP position of a page depends on how good your page ranks for a specific keyword.
For instance, your website has backlinks to it in the following manner: 10000 each for keywords 1 to 5. The PR depends on these total 50000 backlinks. However, its SERP position for a certain keyword depends only on the 10000 backlinks.
If you build 50000 more backlinks for a 6th keyword, then there will be a good effect on your website's PR, which already has a sum of 100000 backlinks. However, it won't have an effect on its SERP position for keywords 1-5 though the 6th keyword will be ranked according to its 50000 links. This is why your website's PR wouldn't affect your website's position in the SERP.
Now, what about the PR of the websites from which you get your backlinks?
Basically, high PR sites are better than low PR sites when it comes to improving your website's PR. For instance, you concentrated on high PR sites for your backlinks. Those 10000 backlinks of high PR are the same as if you obtained 30000 backlinks from low PR websites. This simply means that by just getting backlinks from high PR sites, the position of your website in the SERP will improve.
Summary:
SERP position depends on the backlinks for a specific keyword.
PR depends on the quality and TOTAL amount of all its backlinks.
So, how's ur website's PR and SERP?
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