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My thoughts about EMD update

by TotalWebsiteControl
9 replies
  • SEO
    • |
Even though it sucks that the update dropped alot of peoples rankings. I think its actually good in the long run. Its time for everyone to start building a brand. Build a huge authority website in your niche and start dominating!
#emd #thoughts #update
  • Profile picture of the author Anil Kint
    Originally Posted by HenrySEO89 View Post

    Build a huge authority website in your niche and start dominating!
    Second that. Authority sites eventually develop the strength to sustain the algorithmic changes. A site may loss ranking for some pages and gain for some other. Or, if the content and engagement on the site is very good it may very well be immune to any alg updates.
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    • Profile picture of the author ilee
      Originally Posted by Anil Kint View Post

      Second that. Authority sites eventually develop the strength to sustain the algorithmic changes. A site may loss ranking for some pages and gain for some other. Or, if the content and engagement on the site is very good it may very well be immune to any alg updates.
      Totally agree, one of my sites dropped hard for it's main keyword (EMD) but luckily it's still ranking for a whole range of other keywords I targeted. That is the reason why people need to focus on multiple keywords, and do constant keyword researching.
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  • Profile picture of the author kashyupsap
    Yes this is a welcome update by google. There are lots of spam being at the top by this EMD.
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  • Profile picture of the author camuk
    I'd say it isn't any good for google, the top 100 are now dominated by ehow, wiki, youtube and a select few website! Not very natural search results. I don't understand why emd are bad. If I wanted bob's mechanics and I type in Bob's Mechanics then I should get Bob's Mechanics. Unfortunately, bob doesn't have the time to backlink his website because he's too busy fixing cars rather than learning SEO. Google have screwed this one. Only the big brands are staying. Even if you type in sony, wikipedia out ranks a load of their sites too! There will be more changes to come! And not long either.
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  • Profile picture of the author Matt Helphrey
    Wait, what happens when Google initiates a new algorithm to target authority sites?

    Seriously though, how are authority sites any more Google proof than thin, micro sites? (Rhetorical question) They aren't.

    Authority is a term that is thrown around pretty loosely today. To me authority is only gained over time with quality links and through the value of the content on the website. I think most others define an authority site as a site that has multiple pages of content, regardless of how quality they are.

    If you are banking on the hope that Google will somehow value more crap on a site than less, you are going to lose. Seems like a lot more work that can just as well be flushed down the drain.

    If you want your sites to stand the test of time, worry about quality rather than quantity and you will be just fine no matter how big or small your site may be.
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    • Profile picture of the author Nelapsi
      Originally Posted by Matt Helphrey View Post

      Wait, what happens when Google initiates a new algorithm to target authority sites?

      Seriously though, how are authority sites any more Google proof than thin, micro sites? (Rhetorical question) They aren't.

      Authority is a term that is thrown around pretty loosely today. To me authority is only gained over time with quality links and through the value of the content on the website. I think most others define an authority site as a site that has multiple pages of content, regardless of how quality they are.

      If you are banking on the hope that Google will somehow value more crap on a site than less, you are going to lose. Seems like a lot more work that can just as well be flushed down the drain.

      If you want your sites to stand the test of time, worry about quality rather than quantity and you will be just fine no matter how big or small your site may be.
      You actually answered your own question, authority sites are not sites with a lot of crappy content. I know many people seem to do this but you shouldn't confuse the two because they are obviously very different.
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      • Profile picture of the author Matt Helphrey
        Originally Posted by Nelapsi View Post

        You actually answered your own question, authority sites are not sites with a lot of crappy content. I know many people seem to do this but you shouldn't confuse the two because they are obviously very different.
        Touche sir (or ma'am). Although I wasn't really asking a question. Just pointing out the fact that yes, people do confuse this a lot. You can have a thin site with good content last just as long as a bigger site.

        Quality of content aside, don't you feel that the big sites (meaning sites with more content) have just as much a chance to get a penalty as the smaller sites? I think so. So assuming that search engine traffic is what you are going for, to me it makes more sense to minimize this risk by putting up more sites rather than just one. You are pretty exposed with all of your eggs in one basket, so to speak.
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  • Profile picture of the author PerformanceMan
    I have to admit I'm fascinated by the mindset that says "I just got nailed using A tactic so now I'll immediately switch to Tactic B."

    It might be worth doing some heavy research before deciding to follow the latest trend into 'authority sites.'
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  • Profile picture of the author ashishkakran
    Google’s Matt Cutts made it a point to say that the algorithm change was unrelated to both Panda and Penguin.
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