Adsense ad types do make a difference...

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If there was any question in my mind about what ad type to select with adsense it was answered yesterday. Always go with Text & image/rich media ads. I had my sites set to Image/rich media ads only all day yesterday and while the cpc was up, the ctr was horrid, which made my ad request rpm drop significantly.

Just wanted to give everyone a heads up in case you were wondering if there was a difference.
#adsense #difference #make #types
  • Profile picture of the author JoshuaG
    Awesome, a 1 day sample size based on unknown criteria from some anonymous dude on the internet!
    I'll sleep safer at night with this data!
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    • Profile picture of the author aygabtu
      Originally Posted by JoshuaG View Post

      Awesome, a 1 day sample size based on unknown criteria from some anonymous dude on the internet!
      I'll sleep safer at night with this data!
      Perhaps the fact that this does backup what google claims. Whether you find it helpful/useful doesn't mean others don't. I am not selling some scheme or SEO services to make 10,000 per month.

      FYI, everyone is pretty much anonymous on these boards. If people only read and considered posts from people they knew personally there wouldn't be anyone here.
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      • Profile picture of the author JoshuaG
        Originally Posted by aygabtu View Post

        Perhaps the fact that this does backup what google claims. Whether you find it helpful/useful doesn't mean others don't. I am not selling some scheme or SEO services to make 10,000 per month.

        FYI, everyone is pretty much anonymous on these boards. If people only read and considered posts from people they knew personally there wouldn't be anyone here.
        It backs up what they claim, but their data set is too large for individual assessment.

        Your success with any ad type is going to be dependent on a large variety of factors including : Your niche, your site layout, your keywords, current adwords advertisers, large market/economic trends.

        Not only is the information not useful to me, you're actually doing a disservice by misleading people.

        By annnoymous, I was trying to infer you have zero credibility. There are many people on this forum who have proven themselves to this community that they are credible sources of information. Those are the people to listen to...those and the ones who make sense.
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        • Profile picture of the author aygabtu
          Originally Posted by JoshuaG View Post

          It backs up what they claim, but their data set is too large for individual assessment.

          Your success with any ad type is going to be dependent on a large variety of factors including : Your niche, your site layout, your keywords, current adwords advertisers, large market/economic trends.

          Not only is the information not useful to me, you're actually doing a disservice by misleading people.

          By annnoymous, I was trying to infer you have zero credibility. There are many people on this forum who have proven themselves to this community that they are credible sources of information. Those are the people to listen to...those and the ones who make sense.
          I guess you should ask the moderators to have everyone's posts on this forum run their posts through you to make sure it is useful to you before they post. :rolleyes:
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  • Profile picture of the author Carl Brown
    Originally Posted by aygabtu View Post

    If there was any question in my mind about what ad type to select with adsense it was answered yesterday. Always go with Text & image/rich media ads. I had my sites set to Image/rich media ads only all day yesterday and while the cpc was up, the ctr was horrid, which made my ad request rpm drop significantly.

    Just wanted to give everyone a heads up in case you were wondering if there was a difference.
    Image ads scream "AD!" Text ads have always done best. Also, Google knows what theye're doing. let them decide which ads run best on your site.
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    • Profile picture of the author WFAlex
      Gotta agree with Joshua here, really not statistically significant. On some of my sites image ads actually way outperformed text ads. Maybe it was some low-ctr crappy corporate banner that was responsible for these stats? I think you can block individual advertisers, can't you?
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  • Profile picture of the author Zeus66
    Test. You can't really extrapolate with any real certainty from the overall data. You control a lot of variables that might put your pages in a unique sub-set that doesn't conform to the average.

    Once you have steady traffic coming in, test it. I've almost always had better results with text-only ads, but not always always.
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    • Profile picture of the author aygabtu
      Originally Posted by Zeus66 View Post

      Test. You can't really extrapolate with any real certainty from the overall data. You control a lot of variables that might put your pages in a unique sub-set that doesn't conform to the average.

      Once you have steady traffic coming in, test it. I've almost always had better results with text-only ads, but not always always.

      I made the change over several of my sites that have been around for a year or more and get over 2000 visitors a day. I know what I typically see for a CTR on those sites, and yesterday it was about 1/3 of what it typically is. That is a huge drop with the only change by me being the ad type. I changed my ad types back late last night and today, my numbers are back to what they were before.

      Could google be serving up different ads across those sites just for one day? That would be a heck of a coincidence.
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  • Profile picture of the author bsbear
    Of course the make a difference. Why would you have ever thought to the contrary?
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