Partial Match Domains Still Risky?
- SEO |
In light of the recent Panda & EMD algorithm update, I'm curious to get everyone's opinion on what degree of keywords in the domain pushes the limits? If you have a plumbing company in Boston, is having either "plumbing" or "Boston" in the domain even too much? My suspicion is that the domain name must exactly reflect the company name especially since Google is now favoring brand signals. I've also seen the .COM TLDs seem to survive better than their .NET and .ORG siblings with this update in the local offline world.
The real question becomes what to do if the company's actual business name has many of the target keywords right in their business name like BostonPlumbingPros.com ? I'm not sure what level of acceptable risk there is now in including multiple target keywords in the domain? Many horror stories out there of legit white-hat local businesses experiencing collateral ranking damage with this update.
Look forward to your opinions
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