Does adding images to a page increase ranking?

10 replies
  • SEO
  • |
I know the google kinda LOVES all the media content nowadays, including pictures and videos.

But what about practical use and SEO?
Does embedding the image improve your ranking?
Can one manipulate ranking by randomly embedding keywords to some unrelated pics?

Let's say, what if we put a couple of thumbnails on the page, or even utilize someone's avatar to stuff some kws in it. What would be the impact?
#adding #images #increase #page #ranking
  • Profile picture of the author camay123
    why not put a proper image related to your content, which will ensure your visitor a nice experience. In the meantime, gain some seo trust with an alt tag in your image code ?

    Want even more traffic, name your file the proper way with a relevant filename and it will help with google images.
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    • Profile picture of the author scottmacair
      When i'm posting content to my network I try to include:

      relevant image(s)
      Various formatting - Bold, Italic, Bullet Points etc
      Sometimes embedded Youtube material
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      • Profile picture of the author sarged2
        I do try to put relevant images to the post to enhance the user experience, but the problem is that they may be quite irrelevant to the keywords. Some times we just cant tie the things up, and instead of making the actual description, we could utilize this space to use relevant kws, instead of putting something we know we'll never ever get ranked for.

        But I don't CARE MUCH TO KNOW about doing SEO for images, because there are hundreds of guides out already, that go like... you can provide alt/title and get ranked for this image, that can increase your traffic. But that's NOT what want to know, and especially inapplicable if you a copyright content a bit - we often do, now put the best title and see to it one day, are you following?

        What I'm curious about - is the opposite, in what degree, or if at all can the images increase ranking of the entire page, and in what way it is better to utilize them entirely for this purpose.

        Just so you know, I got one page with 5 huge images, and each of them has a keyword in it, and an H2 above it. Believe it or not it's not inferior in rank to the other pages that have plenty of text in it.

        If you have any ideas, or you want to share your thought and experience about it, kindly go ahead. But if you tell me what to do, insisting to optimize images for the purpose of making Google happy, then you are in a wrong thread. After all, let us better discuss something new, and then see if this approach proves to be useful, or whatever otherwise.
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  • Profile picture of the author Sarah Harvey
    It could be a nice test.

    Take a domain related to coffee brands and tea brands, and add images of every brand imaginable and make sure it's proper tagged, described and has the main keyword in the image.

    It might have some sort of effect.

    I did something similar with just videos in the past and my meager fan site ranked above the official site. Was nice for quite some time until I got lazy and decided to kill the site due to working.
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    • Profile picture of the author sarged2
      Thanks for sharing, Sarah, it has to be proving something.

      I know, for instance, that it's bad to stuff kws into the image to get it ranked itself for certain keyword. But if we put some keyword in combination, that make it related to the entire page - it might be a great idea.

      I can also imagine the potential of abuse of this technique, like sticking some keywords to the elements of design, or even unrelated pictures.
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  • Every article should have at least one image otherwise Google does not rank it as well as a page with a keyword optimized image. Too many images and you start ranking in Image Searches which are done mostly by those who want to steal your images.
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  • Profile picture of the author TrafficSalad
    adding relevant images can definitely help with SEO, (indirectly though) if the image can decrease your bounce rate, improve page visits and visit time, then you are improving conversions and this is what the search engines love.

    Search engines follow where people go.
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    • Adding images doesn't affect your rankings directly, but helps you enhance user experience and draw your readers' attention. People are more receptive to images than text. If your article has an eye catching image, users are more likely to read your post and spend more time on your page. Those who enjoy reading your post will share it and link to it, which will increase your rankings over time.
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  • Profile picture of the author aadi144
    Originally Posted by sarged2 View Post

    I know the google kinda LOVES all the media content nowadays, including pictures and videos.

    But what about practical use and SEO?
    Does embedding the image improve your ranking?
    Can one manipulate ranking by randomly embedding keywords to some unrelated pics?

    Let's say, what if we put a couple of thumbnails on the page, or even utilize someone's avatar to stuff some kws in it. What would be the impact?

    If you are so keen to put images and want better results then why not having images which relates to your content.And then optimize them using Alt tags.Image optimization if done correctly can help one in rankings much better.Put keywords to explain the image.It will work but don't over optimize it.
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  • Profile picture of the author WEBGEEK
    Definitely .But try to add eye catching images so the visitor will spend some time looking at it.
    It will help your ranking.
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