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EMD affects on Amazon sites

by cooler1
5 replies
  • SEO
    • |
When I built my Amazon sites, I chose a domain which contained the primary keyword I want to rank for. For example if the domain is cordlessdrillreviews.com then I put the keyword Cordless Drill Reviews on the static home page in the H1, H2 and H3 tags.

I’ve heard that to de-optimize a site after the EMD update, you shouldn’t include the same keyword in the H1, H2 and H3 tags which is also in your domain name.

My question is, should the targeted keyword not be included at all in the H1, H2 and H3 tags or should I just add related keywords next to it so it’s less optimized. So based on the above example, what sort of keywords would you put in the header tags on the homepage?
#affects #amazon #emd #sites
  • Profile picture of the author dennis09
    Originally Posted by gotlinks View Post

    Second, If you want to rank you MUST include the anchor keyword in your Title Tag, Description, H1 and content on the site.
    No you dont'...
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  • Profile picture of the author cooler1
    Any other thoughts?
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  • Profile picture of the author Berkinb
    The key to combat over-optimization to a certain extent is to use "related" terms instead of exact match keywords everywhere. You can have your exact match in H2 for instance while having related and natural looking versions in H1 and H3.

    Like:
    <h1>What Are the Best Cordless Drill Models on the Market</h1>
    <h2>How Our Cordless Drill Reviews and Ratings Work</h2>
    <h3>What To Look For in Decent Cordless Drill and Drivers</h3>

    etc.
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    Create Authority sites that rank for hundreds of long-tail keywords with the Revolutionary Review System
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    • Profile picture of the author cooler1
      Originally Posted by Berkinb View Post

      The key to combat over-optimization to a certain extent is to use "related" terms instead of exact match keywords everywhere. You can have your exact match in H2 for instance while having related and natural looking versions in H1 and H3.

      Like:
      <h1>What Are the Best Cordless Drill Models on the Market</h1>
      <h2>How Our Cordless Drill Reviews and Ratings Work</h2>
      <h3>What To Look For in Decent Cordless Drill and Drivers</h3>

      etc.
      I see. So was this on page over optimization also a problem before the EMD update and also part of the over optimization which the Penguin algo looks at?
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  • Profile picture of the author Berkinb
    It is mate. The EMD update doesn't punish all EMDs. It (along with the Penguin) punishes a combination of factors including over on-page optimization, low quality content, low quality backlinks, etc.
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    Writing/outsourcing Amazon product reviews has never been so easy:
    Create Authority sites that rank for hundreds of long-tail keywords with the Revolutionary Review System
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