Corporate FB Like Campaign???

by rdisr
11 replies
  • SEO
  • |
A new member of our corporate marketing team is suggesting that 2000+ employees head over to our Facebook page and like it from within our network (all the same IP). This sound like a really terrible idea to me but I've got nothing to back it up. Anyone got any proof or documentation I can point to?

Thanks!
#campaign #corporate
  • Profile picture of the author gotlinks
    Facebook wont care.

    And neither with Google.

    Both are to big to worry about 2,000 likes.

    If you were talking 200,000 that would be a different story.

    Id just have everyone who has a cellphone use that though.
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  • Profile picture of the author neighborhub
    Facebook won't care. The time lapse between likes would be long enough apart to not raise any flags and the IP address wouldn't be that big of a deal either.

    If Facebook were to track or watch would require a 10,000 fan gain in a very short period of time and that validation would only be related to ensuring the "Brand" is legitimate.

    If the amount of employees are related to the corporate company then it wouldn't be viewed any different than ... say... LinkedIn showing 2,000 employees tied to the page or anyone else.


    On the flip side: From a marketing standpoint that is actually very smart.

    Recent laws dictate in some states that employers are not allowed to ask for passwords. Many times Employees will add the place of employment to the profile which encourages linking for your page.

    The average profile has 168 friends lets say on average. Now you pick up 2,000 closely tied employees to the company and if you want to turn it into a positive PR move then you can use the engaging content from the company, post pictures about day to day work/the high points of the week, recognize employees and so much more. If you ever watch some of the heavy hitting social media companies and other tech related groups you will see that they use the employee moral as a driving point for customer engagement.

    Just a few tips but my professional opinion is that it shouldn't be an issue and might actually work in your favor overall.

    Nathan
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  • Profile picture of the author datingworld
    When my previous employee bank launched FaceBook page, almost 5000 people from our headoffice [all in the same building] Liked it, and never had any problem with facebook,
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  • Profile picture of the author MikeFriedman
    Originally Posted by rdisr View Post

    A new member of our corporate marketing team is suggesting that 2000+ employees head over to our Facebook page and like it from within our network (all the same IP). This sound like a really terrible idea to me but I've got nothing to back it up. Anyone got any proof or documentation I can point to?

    Thanks!
    There is absolutely no problem with this.

    Google cannot track the IP address if that is what you are worried about. Even if they could, it still wouldn't make a lick of difference. 1)They don't care. 2)Facebook likes have damn near zero impact on rankings.
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    • Profile picture of the author jovykhan
      Originally Posted by MikeFriedman View Post

      There is absolutely no problem with this.

      Google cannot track the IP address if that is what you are worried about. Even if they could, it still wouldn't make a lick of difference. 1)They don't care. 2)Facebook likes have damn near zero impact on rankings.
      I thought social signals matter as Google says. So this means they exclusively stating this only for G+?

      For me 2000 likes doesn't matter. The purpose for likes in your fanpage is somehow this will become another source of traffic to your website since the fans see what you post in your wall. But you said 2000 likes are in the same IP and same corporate people I'm not sure you get that much benefits.
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      • Profile picture of the author MikeFriedman
        Originally Posted by jovykhan View Post

        I thought social signals matter as Google says.

        Please show me the website that is ranking based on social signals.
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        • Profile picture of the author jovykhan
          Originally Posted by MikeFriedman View Post

          Please show me the website that is ranking based on social signals.
          My understanding is that this is one of the signals, so we cannot just say this website ranks because of social signals. It still comprises of many factors.
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          • Profile picture of the author MikeFriedman
            Originally Posted by jovykhan View Post

            My understanding is that this is one of the signals, so we cannot just say this website ranks because of social signals. It still comprises of many factors.
            I can show you sites with really poor onpage SEO, but very strong backlinks that allow them to rank really well. I can show you sites with poor backlinks, but very strong onpage SEO and internal linking that allows them to rank really well.

            I cannot find a site with poor backlinks and onpage SEO, but extremely strong social signals that is allowing it to rank really well.

            It might be just one of many signals, but that indicates to me it is a very weak signal at best.
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            • Profile picture of the author jovykhan
              Originally Posted by MikeFriedman View Post

              I can show you sites with really poor onpage SEO, but very strong backlinks that allow them to rank really well. I can show you sites with poor backlinks, but very strong onpage SEO and internal linking that allows them to rank really well.

              I cannot find a site with poor backlinks and onpage SEO, but extremely strong social signals that is allowing it to rank really well.

              It might be just one of many signals, but that indicates to me it is a very weak signal at best.
              I'm interested to see these websites. I'm someone who practice SEO this might be another mind opening in terms of SEO knowledge. This could as well change my suggestions/recommendations to clients.

              If you can show me the websites, I appreciate it.
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              • Profile picture of the author paulgl
                It won't matter. The number of FB likes is moot.

                It's who, not how many.

                How about a better idea? Go to fiverr and get 5,000
                likes for $5.

                Same thing.

                You say "marketing team." I assume, you? 2,000 employees,
                and you ask a ridiculous question like that?

                It was MY marketing team, they would be unemployed
                very quickly.

                Makes me wonder about a lot of things....

                If you are referring to your sig, like Raleigh SEO, I can't imagine
                such a "corporation" having 2,000 employees...

                In fact, I question the "SEO" thing after perusing your sig link.
                A lot of stuff you say just is laughable.

                Like this gem:

                "At the beginning of the body of the page is the Header. Just like a magazine article needs a title, so does our webpage. Once again the Header needs to contain the keyword phrase and it should be within the first words of the Header. The Header is often the same as the Title but does not need to be."

                I don't know what you mean by header. Header could be a generic term for the image
                or first part of a website. But I think you mean heading not header.
                The H1, H2, etc... tags. Those are heading sizes, not headers. One would get from
                reading that above is that you don't know the difference between header and heading.
                Or maybe you mean the <head> part of html. I dunno. But saying
                "header is often the same as the title..." means you are indeed mixing up
                header with heading.

                I don't what anyone else says. With mixed up stuff like that, what does that
                say about your so-called onpage SEO?

                How about anther gem?
                "the keyword phrase needs to appear in the body text. Once in the first paragraph and again within the final paragraph." Complete hogwash. Maybe you should get
                some employees who know what they are doing.

                Perusing the rest of the nonsense makes my head hurt...
                Like this one: "If there are one thousand links out on the web all with the same keyword phrase linking back to the same page it becomes very clear that the Internet thinks this page is a valuable resource for this keyword phrase."

                Come on people. Who do you think you're fooling?

                I imagine after reading this, you may send someone in to sweep up and edit
                the page.

                Paul
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  • Profile picture of the author mgreener
    It's very good to leverage your corporate assets! How many likes does the page currently have?

    Do a small Facebook ad spend to mix in likes from other locations if you are that worried.
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