16 {{ upvoteCount | shortNum }}
16 {{ upvoteCount | shortNum }}

My ADSENSE CPC is Dropped

by mynameisabhijit
13 replies
  • SEO
    • |
Hi warriors,

From last couple of days my CPC is dropped to $0.44 a click to $0.13 a click. I can't find the specific reason for that. Is there anyone who can help me to overcome from this issue.


Abhijit..
#adsense #cpc #dropped
  • Profile picture of the author Jesse L
    hard to say but it could be quality of traffic...
    if there are few conversions via your displayed ads and the traffic you send then rates may fall
    Signature

    The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will. – Vince Lambardi

    {{ DiscussionBoard.errors[7181650].message }}
  • Profile picture of the author mynameisabhijit
    Always I am sending the targeted traffic.

    Thanks for this Reply Jesse.


    Abhijit ...
    Signature

    {{ DiscussionBoard.errors[7181946].message }}
  • Profile picture of the author twilightofidols
    Quality of traffic, advertisers dropping the keyword, market fluctuations, Google's bad hair day....there's a million reasons CPC's can fluctuate wildly from one day to the next.
    Signature
    Sad Panda
    {{ DiscussionBoard.errors[7181980].message }}
    • Profile picture of the author mynameisabhijit
      Originally Posted by twilightofidols View Post

      Quality of traffic, advertisers dropping the keyword, market fluctuations, Google's bad hair day....there's a million reasons CPC's can fluctuate wildly from one day to the next.
      Thanks for this reply friend. It would be better if I know the exact reason. But that is impossible to know because Google won't tell me that.

      Am I right ???


      Abhijit S.
      Signature

      {{ DiscussionBoard.errors[7182048].message }}
      • Profile picture of the author twilightofidols
        Originally Posted by mynameisabhijit View Post

        Thanks for this reply friend. It would be better if I know the exact reason. But that is impossible to know because Google won't tell me that.

        Am I right ???


        Abhijit S.
        Correct. Google is not going to fill you in with the details.

        But if you want to know a little bit about the past history of the keyword CPC, # of advertisers, ad copies, etc... in your favorite search engine type in "spyfu" and type your keyword in their search. They provide some awesome metrics for free.
        Signature
        Sad Panda
        {{ DiscussionBoard.errors[7182971].message }}
  • Profile picture of the author themesplice
    You can't find exact reasons for this, its really hard to tell - depends on alot of factors. Just keep doing what you are and hopefully your CPC would go up in no time!
    Signature
    Learn How I Tripled My Adsense Earnings By Following These Simple Methods
    {{ DiscussionBoard.errors[7182102].message }}
  • Profile picture of the author Berkinb
    Did you - by any chance - add a new ad block to your pages? Most of the times, the ads at the lower blocks tend to have much lower CPC than those at the first block.

    If you have more than one block, you can also try and temporarily remove the 2nd and 3rd blocks and see if the CPC increases (watching the CTR at the same time of course).

    If none of these apply, then it can simply be advertisers paying less for some reason.
    Signature
    Writing/outsourcing Amazon product reviews has never been so easy:
    Create Authority sites that rank for hundreds of long-tail keywords with the Revolutionary Review System
    {{ DiscussionBoard.errors[7182982].message }}
  • Profile picture of the author johnben1444
    1. Have you checked on Google lately to know your present keyword bidding.
    2. Are you ranking for the exact keywords you are using it's bids?
    Signature
    Grow your social media account, Spotify Streams, YT Views & IG Followers & More
    Software & Mobile APP Developer
    Buy Spotify, Facebook Bot & IG M/S Method
    {{ DiscussionBoard.errors[7182987].message }}
  • Profile picture of the author Ranianu2021
    I cant tell you the exact reason for this..but mainly due to quality of traffic
    {{ DiscussionBoard.errors[7182998].message }}
  • Profile picture of the author Nelapsi
    Usually means the traffic being generated by those keywords isn't converting so advertisers are going elsewhere or stopping all together, which in turn is lowering the value of the keyword. You need to improve your page so that it converts the traffic better for those people you are displaying ads for.

    Basically, Welcome to 13 cents a click land please keep your head and arms inside the vehicle at all times.
    {{ DiscussionBoard.errors[7183004].message }}
  • Profile picture of the author gulftrotter
    " CPC changes
    • CPCs are determined by advertiser bids and are not directly under publisher control. To optimize their ad campaigns, advertisers often experiment with different keywords and ads, and also change the sites they choose to target based on past performance. Advertisers can choose to target specific sites by time of day, and may shift budgets based on their specific advertising goals. In addition, seasonality can affect bids - for instance, retail advertisers may increase their bids during specific times of the year when their sales tend to increase. We recommend learning how the ad auction works, and how these types of changes can impact your earnings.
    • Since not all ads are priced the same, the ads your users choose to click will impact how much you earn. Using URL and custom channels, you can better understand which ad units your users are clicking on most frequently.
    • You can always improve your CPCs by choosing ad formats that support all ad types: text, image, video, flash, and gadget ads. More competition means higher advertiser bids. "
    Source: My earnings are dropping - AdSense Help
    {{ DiscussionBoard.errors[7318681].message }}
  • Profile picture of the author mediaclick
    How can i control invalid clicks in my adsense acount ???
    {{ DiscussionBoard.errors[7346987].message }}
  • Profile picture of the author mrgood
    I have the same problem for almost a week. My CPC and CTR dropped singnificantly.
    Signature
    Horror games - Play the best online horror games
    Hunting Games Online - the best 3d hunting games
    Scary Maze Game - best scary maze prank site ever
    Igre Friv - Croatian Friv Games website
    {{ DiscussionBoard.errors[7347259].message }}

Trending Topics