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New Domain vs Aged Parked Domain

by Jake Howard
4 replies
  • SEO
    • |
Hi All,

I am in the process of selecting a domain name for a new site, and I have two options:

Option 1: This is for a new domain name, however the keyword is split like the following key-word.com.au

Option 2: This is for an aged domain name which is currently parked and ranking around 50 in google for the keyword (no backlinks), however it has a superior domain in keyword.com.au

From an SEO point of view, which option am I best going with? If I go with option 2, will I be penalized due to the fact that the website has been performing so bad for that keyword over a long period of time, or will Google reward me, because the domain is an aged domain?

Cheers

Jake
#aged #domain #parked
  • Profile picture of the author dropmining
    The best option is by far and away option 2, there is no penalty for preforming poorly in relation to a keyword for a period of time. In fact the site with no content has been doing remarkably well, remember that Google have to choose from billions of web pages when returning search results, so being 50 is actually very good.

    Hyphens in domains have been proven to correlate much less favourably with high rankings than exact match domains, go with option 2.
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  • Profile picture of the author CyborgX
    No you wont be penalized. If anything it would help because the domain is older.
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