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Image metadata to improve SEO?

by troyr88
3 replies
  • SEO
    • |
The company that I work for recently went to a online marketing seminar telling them to update all their image metadata.

I was looking at updating the title, subject, author and keywords under each image property summary and keeping it all relevant, not flooding it will keywords as I rather use 'white hat SEO'.

Now having 1929 product photos, I was wondering if we went through the metadata for each image and updated the summery information would this help with SEO ranking?
#image #improve #metadata #seo
  • Profile picture of the author yukon
    Banned
    The main thing that helps rank images is the image alt-text.

    A couple of other things are:
    • Surrounding the image with plain text (ex: keyword-1 image-alt-text keyword-2).
    • Internal keyword anchor-text links pointing at an image.
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  • Profile picture of the author troyr88
    So you wouldn't bother changing image metadata under the properties as well as adding alt-text?
    eg. title, subject, author and keywords
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  • Profile picture of the author dropmining
    Image data/metadata has very little impact on ranking, it will have a significant impact on ranking in Google Images but not much if any in regular search. I have conducted correlation research that backs this up (see: theopenalgorithm.com).

    The ROI on other types of SEO (link building + writing great content) is much higher than on doing this kind of SEO work.
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