What is an authority site?

Profile picture of the author coolspot2 by coolspot2 Posted: 10/20/2012
i keep hearing that authority sites have escaped the EMD update, but what exactly is an authority site? is it a massive site on one niche? or is it a massive site on multiple niches?
#authority #site

  • Profile picture of the author sdlive
    sdlive
    a site that isn't like a content farm site with "UNIQUE" word content. A site that you can easily refer to your friends with pride. Not one of those sites everyone on this forum is building. Example: like your crap websites
  • Profile picture of the author Craig B
    Craig B
    I'm sure you will get several different definitions here. To me an authority site is one that has many pages ranked for numerous keywords. These sites do not rely on ranking for one keyword or even just a few.
  • Profile picture of the author MarkBrook
    MarkBrook
    A website which has good PR , Good back links and huge number of pages. An authority website is also which has been running from many years.
  • Profile picture of the author jfambrini
    jfambrini
    Two good indicators are (1) Site is Google PR3 and above and (2) Site is high in on page 1 in majority of its keywords.
  • Profile picture of the author Warock
    Warock
    An authority site consist of 50 pages or more with keywords and high PR.
  • Profile picture of the author sdlive
    sdlive
    Originally Posted by Warock View Post
    An authority site consist of 50 pages or more with keywords and high PR.
    nice adsense farm
  • Profile picture of the author seoexpert947
    seoexpert947
    An ‘Authority site‘ is a site that seems to get an extra ranking boost from the search engines. Somehow, in their analysis of the site and its backlinks profile, the search engine algorithm recognizes a site as being an ‘Authority’.
  • Profile picture of the author radivoj
    radivoj
    An Authority site is a site that has a lot of content each sub page 1K + word's of content targeting various keyword in the same niche is frequently updated and focuses on a much broader niche than affiliate niche sites that specifically targeting 1-2 keyword's, authority sites are a long term strategy and take time and effort to get established, with having authority site it give you the ability to target every keyword in a niche over time and get it ranked easier without doing much backlinks compared to sniper sites, also having authority site you run the much less risk of being affected by Google algorithm changes specially having strong social media presence that you apply to each piece of content...
  • Profile picture of the author Mou
    Mou
    One cannot build an authority site overnight.

    Some of the important factors to take care about are: website structure, content strategy (includes type of content and content publishing schedule). With great content and social media promo a site gains authority over time. Though it takes time the ROI from an authority site is much much more than flimsy ' made for adsense' or 'filmsy' affiliate sites.

    And yes it's true , with a true authority site you do not have to depend on emd...in fact trying to rank for a few keywords is not required for authority sites. If done properly you get traffic from hundreds of keywords ...even keywords you have never optimized for

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  • Profile picture of the author stevejones003
    stevejones003
    Some parameters from algo perspective
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    Domain age
    Indexed pages
    Highly trusted backlinks and their age
    Natural looking growth of links
    Social Signal
    Branded links
  • Profile picture of the author Marcustlr
    Marcustlr
    To Know more about authority site visit on
    searchenginewatch.com/article/2201022/How-to-Find-Authority-Websites-Get-Links-From-Them
  • Profile picture of the author Jacob Sterbenk
    Jacob Sterbenk
    I don't believe that all authority websites have high PR - An authority website is a website that covers all important aspects of a particular niche, is regularly updated and has some returning users. It also has a natural link profile and original content.
  • Profile picture of the author noyan
    noyan
    Can I get a list of authority sites?

    Noyan

    Web & SEO
  • Profile picture of the author ronnieavelino
    ronnieavelino
    Originally Posted by coolspot2 View Post
    i keep hearing that authority sites have escaped the EMD update, but what exactly is an authority site? is it a massive site on one niche? or is it a massive site on multiple niches?
    For me, I can call a website an authority if it has/is:

    Ranking on multiple keywords
    Quality Contents
    Quality Backlinks
    High PR Site
    Brand

    Regads,

    Ronnie
  • Profile picture of the author mcsl
    mcsl
    An authority site is given authority= privilege by search engines like Google to rank high, it's is because it has decent respected unique content that is regularly visited and referenced as a Backlinks from other respected site in the SEO world, such as .govs, .edu etcc
    Also Backlinks from popular blogs, video sites and other social media sites too
    It can take time and lots of effort to please Googles algorithms, and a great achievement when you get to that stage.
  • Profile picture of the author risingrank
    risingrank
    an authority site has got nothing to do with the size. it has everything to do with pr. if the internal page has got a pr value, then it can be considered an authority site in a technical sense. being an authority, in the google's eye is that people would want to refer to your sites when it comes to the particular topic your site is offering. google looks into how long the visitors stay on your site. so, if you provide good tips, good info, naturally they will stay longer to read and your site will be considered an authority and get ranked for it.
  • Profile picture of the author Michael_Le
    Michael_Le
    Originally Posted by Warock View Post
    An authority site consist of 50 pages or more with keywords and high PR.
    seriously? this is why so many people in IM fail

    An AUTHORITY SITE is a site with good quality content on a particular niche. The site would generally consist of over 100 or more pages with various articles, all unique. There would also be social interaction from site visitors i.e. comments, regular guest commentators etc. The site would also have various links from other AUTHORITY SITES linking back to it. This is a general overview a a authority site

    an example of an authority site would be Space and NASA News
  • Profile picture of the author Billy Rey
    Billy Rey
    Originally Posted by Michael_Le View Post
    seriously? this is why so many people in IM fail

    An AUTHORITY SITE is a site with good quality content on a particular niche. The site would generally consist of over 100 or more pages with various articles, all unique. There would also be social interaction from site visitors i.e. comments, regular guest commentators etc. The site would also have various links from other AUTHORITY SITES linking back to it. This is a general overview a a authority site

    an example of an authority site would be Space and NASA News
    Yup. This. Thank you for this lol
  • Profile picture of the author jclindayag
    jclindayag
    An authority site is a high pr site but it does not necessarily mean that it directly ranks in the first page of Google. Many authority sites are not found in the top pages of Google.

    These authority sites simply rely on producing high quality content in which many sites use to link into and refer as in their blogs or articles. In other words, these sites have a very high trust rating wherein other sites depend on what they have to say in their particular niche.
  • Profile picture of the author Abdul Wafiy
    Abdul Wafiy
    Originally Posted by Michael_Le View Post
    seriously? this is why so many people in IM fail

    An AUTHORITY SITE is a site with good quality content on a particular niche. The site would generally consist of over 100 or more pages with various articles, all unique. There would also be social interaction from site visitors i.e. comments, regular guest commentators etc. The site would also have various links from other AUTHORITY SITES linking back to it. This is a general overview a a authority site

    an example of an authority site would be Space and NASA News
    Yup this guy said it all lol !!

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