What is an authority site?

by 46 comments
i keep hearing that authority sites have escaped the EMD update, but what exactly is an authority site? is it a massive site on one niche? or is it a massive site on multiple niches?
#search engine optimization #authority #site
  • Profile picture of the author sdlive
    a site that isn't like a content farm site with "UNIQUE" word content. A site that you can easily refer to your friends with pride. Not one of those sites everyone on this forum is building. Example: like your crap websites
  • Profile picture of the author MarkBrook
    A website which has good PR , Good back links and huge number of pages. An authority website is also which has been running from many years.
  • Profile picture of the author jfambrini
    Two good indicators are (1) Site is Google PR3 and above and (2) Site is high in on page 1 in majority of its keywords.
  • Profile picture of the author Warock
    An authority site consist of 50 pages or more with keywords and high PR.
  • Profile picture of the author seoexpert947
    An ‘Authority site‘ is a site that seems to get an extra ranking boost from the search engines. Somehow, in their analysis of the site and its backlinks profile, the search engine algorithm recognizes a site as being an ‘Authority’.
  • Profile picture of the author radivoj
    An Authority site is a site that has a lot of content each sub page 1K + word's of content targeting various keyword in the same niche is frequently updated and focuses on a much broader niche than affiliate niche sites that specifically targeting 1-2 keyword's, authority sites are a long term strategy and take time and effort to get established, with having authority site it give you the ability to target every keyword in a niche over time and get it ranked easier without doing much backlinks compared to sniper sites, also having authority site you run the much less risk of being affected by Google algorithm changes specially having strong social media presence that you apply to each piece of content...
  • Profile picture of the author seoexpert6854
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  • Profile picture of the author seomaster5984
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  • Profile picture of the author Mou
    One cannot build an authority site overnight.

    Some of the important factors to take care about are: website structure, content strategy (includes type of content and content publishing schedule). With great content and social media promo a site gains authority over time. Though it takes time the ROI from an authority site is much much more than flimsy ' made for adsense' or 'filmsy' affiliate sites.

    And yes it's true , with a true authority site you do not have to depend on emd...in fact trying to rank for a few keywords is not required for authority sites. If done properly you get traffic from hundreds of keywords ...even keywords you have never optimized for

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  • Profile picture of the author stevejones003
    Some parameters from algo perspective
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    Domain age
    Indexed pages
    Highly trusted backlinks and their age
    Natural looking growth of links
    Social Signal
    Branded links
  • Profile picture of the author Marcustlr
    To Know more about authority site visit on
    searchenginewatch.com/article/2201022/How-to-Find-Authority-Websites-Get-Links-From-Them
  • Profile picture of the author jenniferrichard
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  • Profile picture of the author Jacob Sterbenk
    I don't believe that all authority websites have high PR - An authority website is a website that covers all important aspects of a particular niche, is regularly updated and has some returning users. It also has a natural link profile and original content.
  • Profile picture of the author ronnieavelino
    Originally Posted by coolspot2 View Post

    i keep hearing that authority sites have escaped the EMD update, but what exactly is an authority site? is it a massive site on one niche? or is it a massive site on multiple niches?
    For me, I can call a website an authority if it has/is:

    Ranking on multiple keywords
    Quality Contents
    Quality Backlinks
    High PR Site
    Brand

    Regads,

    Ronnie
  • Profile picture of the author risingrank
    an authority site has got nothing to do with the size. it has everything to do with pr. if the internal page has got a pr value, then it can be considered an authority site in a technical sense. being an authority, in the google's eye is that people would want to refer to your sites when it comes to the particular topic your site is offering. google looks into how long the visitors stay on your site. so, if you provide good tips, good info, naturally they will stay longer to read and your site will be considered an authority and get ranked for it.
  • Profile picture of the author vgkumar
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  • Profile picture of the author jclindayag
    An authority site is a high pr site but it does not necessarily mean that it directly ranks in the first page of Google. Many authority sites are not found in the top pages of Google.

    These authority sites simply rely on producing high quality content in which many sites use to link into and refer as in their blogs or articles. In other words, these sites have a very high trust rating wherein other sites depend on what they have to say in their particular niche.
  • Profile picture of the author jenniferrichard
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  • Profile picture of the author yukon
    Authority sites get SERP traffic that search for the domain name (not necessarily an EMD). An authority site isn't defined by page volume, there's plenty of junk sites with thousands of pages.
  • Profile picture of the author kammy19
    I don't have any idea about it..please explain more..

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