What is an authority site?

by 46 comments
i keep hearing that authority sites have escaped the EMD update, but what exactly is an authority site? is it a massive site on one niche? or is it a massive site on multiple niches?
#seo #authority #site
  • Profile picture of the author sdlive
    a site that isn't like a content farm site with "UNIQUE" word content. A site that you can easily refer to your friends with pride. Not one of those sites everyone on this forum is building. Example: like your crap websites
    • Profile picture of the author Craig B
      I'm sure you will get several different definitions here. To me an authority site is one that has many pages ranked for numerous keywords. These sites do not rely on ranking for one keyword or even just a few.
    • Profile picture of the author vdek
      Originally Posted by sdlive View Post

      a site that isn't like a content farm site with "UNIQUE" word content. A site that you can easily refer to your friends with pride. Not one of those sites everyone on this forum is building. Example: like your crap websites
      Hey! Take that back! I'm actually working on a real Authority site, it's a lot of hard work and requires a ton of unique content that I'm writing myself, but I think it's worth it. It helps that I'm a real enthusiast in the niche I'm writing about as well. I'm already being ranked for keywords that I have never tried to rank for, and the main ones I would like to hit are moving up up up!
  • Profile picture of the author MarkBrook
    A website which has good PR , Good back links and huge number of pages. An authority website is also which has been running from many years.
  • Profile picture of the author jfambrini
    Two good indicators are (1) Site is Google PR3 and above and (2) Site is high in on page 1 in majority of its keywords.
  • Profile picture of the author Warock
    An authority site consist of 50 pages or more with keywords and high PR.
    • Profile picture of the author sdlive
      Originally Posted by Warock View Post

      An authority site consist of 50 pages or more with keywords and high PR.
      nice adsense farm
    • Profile picture of the author Michael_Le
      Originally Posted by Warock View Post

      An authority site consist of 50 pages or more with keywords and high PR.
      seriously? this is why so many people in IM fail

      An AUTHORITY SITE is a site with good quality content on a particular niche. The site would generally consist of over 100 or more pages with various articles, all unique. There would also be social interaction from site visitors i.e. comments, regular guest commentators etc. The site would also have various links from other AUTHORITY SITES linking back to it. This is a general overview a a authority site

      an example of an authority site would be Space and NASA News
  • Profile picture of the author seoexpert947
    An ‘Authority site‘ is a site that seems to get an extra ranking boost from the search engines. Somehow, in their analysis of the site and its backlinks profile, the search engine algorithm recognizes a site as being an ‘Authority’.
  • Profile picture of the author radivoj
    An Authority site is a site that has a lot of content each sub page 1K + word's of content targeting various keyword in the same niche is frequently updated and focuses on a much broader niche than affiliate niche sites that specifically targeting 1-2 keyword's, authority sites are a long term strategy and take time and effort to get established, with having authority site it give you the ability to target every keyword in a niche over time and get it ranked easier without doing much backlinks compared to sniper sites, also having authority site you run the much less risk of being affected by Google algorithm changes specially having strong social media presence that you apply to each piece of content...
    • Profile picture of the author praveen1
      Originally Posted by radivoj View Post

      An Authority site is a site that has a lot of content each sub page 1K + word's of content targeting various keyword in the same niche is frequently updated and focuses on a much broader niche than affiliate niche sites that specifically targeting 1-2 keyword's, authority sites are a long term strategy and take time and effort to get established, with having authority site it give you the ability to target every keyword in a niche over time and get it ranked easier without doing much backlinks compared to sniper sites, also having authority site you run the much less risk of being affected by Google algorithm changes specially having strong social media presence that you apply to each piece of content...
      Thanks for describing! helped me a lot.
    • Profile picture of the author hpyper
      Hi, I am new to WF and was researching "authority sites" for my blog... can I quote your description and give your name as person the quote has come from and link back to your post...or is this something that is not permitted?? Sorry, I am new and not sure if this is "allowed"
  • Profile picture of the author Mou
    One cannot build an authority site overnight.

    Some of the important factors to take care about are: website structure, content strategy (includes type of content and content publishing schedule). With great content and social media promo a site gains authority over time. Though it takes time the ROI from an authority site is much much more than flimsy ' made for adsense' or 'filmsy' affiliate sites.

    And yes it's true , with a true authority site you do not have to depend on emd...in fact trying to rank for a few keywords is not required for authority sites. If done properly you get traffic from hundreds of keywords ...even keywords you have never optimized for

    .

    .
    .
  • Profile picture of the author stevejones003
    Some parameters from algo perspective
    -------------------------------------
    Domain age
    Indexed pages
    Highly trusted backlinks and their age
    Natural looking growth of links
    Social Signal
    Branded links
    • Profile picture of the author connorbringas
      Do you know what Domain Authority means? An authority site is one that has a high domain authority. A website that is legitimate-ranks for various keywords, has strong backlinks, etc.
  • Profile picture of the author Marcustlr
    To Know more about authority site visit on
    searchenginewatch.com/article/2201022/How-to-Find-Authority-Websites-Get-Links-From-Them
  • Profile picture of the author Jacob Sterbenk
    I don't believe that all authority websites have high PR - An authority website is a website that covers all important aspects of a particular niche, is regularly updated and has some returning users. It also has a natural link profile and original content.
  • Profile picture of the author ronnieavelino
    Originally Posted by coolspot2 View Post

    i keep hearing that authority sites have escaped the EMD update, but what exactly is an authority site? is it a massive site on one niche? or is it a massive site on multiple niches?
    For me, I can call a website an authority if it has/is:

    Ranking on multiple keywords
    Quality Contents
    Quality Backlinks
    High PR Site
    Brand

    Regads,

    Ronnie
    • Profile picture of the author mcsl
      An authority site is given authority= privilege by search engines like Google to rank high, it's is because it has decent respected unique content that is regularly visited and referenced as a Backlinks from other respected site in the SEO world, such as .govs, .edu etcc
      Also Backlinks from popular blogs, video sites and other social media sites too
      It can take time and lots of effort to please Googles algorithms, and a great achievement when you get to that stage.
  • Profile picture of the author risingrank
    an authority site has got nothing to do with the size. it has everything to do with pr. if the internal page has got a pr value, then it can be considered an authority site in a technical sense. being an authority, in the google's eye is that people would want to refer to your sites when it comes to the particular topic your site is offering. google looks into how long the visitors stay on your site. so, if you provide good tips, good info, naturally they will stay longer to read and your site will be considered an authority and get ranked for it.
  • Profile picture of the author jclindayag
    An authority site is a high pr site but it does not necessarily mean that it directly ranks in the first page of Google. Many authority sites are not found in the top pages of Google.

    These authority sites simply rely on producing high quality content in which many sites use to link into and refer as in their blogs or articles. In other words, these sites have a very high trust rating wherein other sites depend on what they have to say in their particular niche.
  • Profile picture of the author yukon
    Authority sites get SERP traffic that search for the domain name (not necessarily an EMD). An authority site isn't defined by page volume, there's plenty of junk sites with thousands of pages.
  • Profile picture of the author kammy19
    I don't have any idea about it..please explain more..
  • Profile picture of the author JoeUK
    Originally Posted by coolspot2 View Post

    i keep hearing that authority sites have escaped the EMD update, but what exactly is an authority site? is it a massive site on one niche? or is it a massive site on multiple niches?
    Could be either!
  • Profile picture of the author GGpaul
    Hmm...

    nba.com
    cnet.com
    ign.com
    espn.com
    msn.com
    yahoo.com
    mashable.com
    thechive.com
  • Profile picture of the author Curtis2011
    Originally Posted by coolspot2 View Post

    i keep hearing that authority sites have escaped the EMD update, but what exactly is an authority site? is it a massive site on one niche? or is it a massive site on multiple niches?
    Typically an authority site is a large website (100+ pages to 1000+ pages) on a single topic or single range of related topics.

    Usually when people talk about authority websites, they are talking about websites that truly provide good value to their visitors, and not just spam&scam content.
  • Profile picture of the author Karan Rawat
    A few minutes ago, i was not aware of this. Thanks For You guys.
  • Profile picture of the author kibria4mbd
    Authority site is such website that has a regular traffic such as educational website newspaper website or a website that the real user demanded website. I mean that traffic visit such website for their needs not for by attracting promotional offers. such website called authority website.Most authority website doesn't allow backlink . You have to find that kind of authority website that allow backlink for your website.

Next Topics on Trending Feed