Google ad words price drop on search phrase

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  • SEO
  • |
Hi Guys..,

I'm new to google ad words and just finding my feet..

Just wondered if anyone has had this happen to them before....

I did a search on a keyword phrase for a customer a few days ago and it was coming out at between £1.31 and £1.67 aprox) for different permutations.

I've done the same search again just now and they are down to £0.33 to £0.76 for the phrases.

Seems a little odd that they would drop my so much in a few days.

Regards

Steve
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