Interesting Thing About An EMD I Brought Back To Life

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A client had an EMD which was hit by the EMD update. They hired me to bring it back.

Here's what I did.

De-optimized the main page entirely for the exact match phrase. I took it out of the title and the meta. I changed the focus of the page to something totally unrelated. So if the EMD was 'toolforbuildinghouse.com' I changed it to 'easy house building tool."

I pointed a few high PR links with with the new phrase in them. Google came in and re-indexed and cached the pages. I also added blog comments and other 'click here' anchors to dilute the abused phrase.

Now here's the interesting part. The site is back in number 1 for the 'EMD' phrase. Google even has the title listed at "Tool For Building House" even though I changed it. The site: command shows the changed text. But the search results show the 'exact phrase.'

So anyone who is claiming you can't recover from this is full of crap. Get some High PR links in there, de-optimize for the main phrase and dilute the repeat anchors. Obviously recovery is automatic. So keep working until your recover.
#back #brought #emd #interesting #life #thing
  • Profile picture of the author MatthewWoodward
    It would be interesting to see if you could repeat this recovery with other sites.

    Google's a funny beast and isolated cases don't really prove anything as a whole - but this is certainly interesting and worth considering!
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    • Profile picture of the author Geordie John
      I definitely have some penalized sites i can try this with, when i get around to them.
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    • Profile picture of the author PerformanceMan
      Originally Posted by MatthewWoodward View Post

      It would be interesting to see if you could repeat this recovery with other sites.

      Google's a funny beast and isolated cases don't really prove anything as a whole - but this is certainly interesting and worth considering!
      True enough. I think it's easy for all of us to try and extrapolate a lot from a few cases. In reality, Google has BILLIONS of pages indexed.

      That said, people were talking about dumping their whole websites because of this update. Unless they have TONS of links they don't control, it might be worth trying some serious recovery efforts first.

      I think it's amazing how Google now 'knows' what a page is about and shows the title they want you to see. They're so pushy
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  • Profile picture of the author Texjd
    Similar results on a few of my clients. These were not high value keywords though and not much real competition (local areas with GEO). And they were not really that optimized. One other thing that helped was putting up additional pages with related information.

    Time period was about 2-3 weeks for turn around.

    I think the category, keywords, and competition have a huge impact on recovery though so it might not be as easy or quick with tougher keywords.
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    • Profile picture of the author PerformanceMan
      Originally Posted by Texjd View Post

      Similar results on a few of my clients. These were not high value keywords though and not much real competition (local areas with GEO). And they were not really that optimized. One other thing that helped was putting up additional pages with related information.

      Time period was about 2-3 weeks for turn around.

      I think the category, keywords, and competition have a huge impact on recovery though so it might not be as easy or quick with tougher keywords.
      I agree. I also think that a lot of it has to do with the number of diverse IP addresses already linking in. It's going to be hard to 'dilute' 1,500 links from separate IPs.
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      • Profile picture of the author CletusVanDamme
        Is this for just the home page or would you have to do this for every page that happens to have the EMD on it? Thanks...
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        • Profile picture of the author PerformanceMan
          Originally Posted by CletusVanDamme View Post

          Is this for just the home page or would you have to do this for every page that happens to have the EMD on it? Thanks...
          This was for the home page. If the interior pages have a lot of exact anchor matches I would 'dilute' some of those too.

          This particular site had the phrase repeated in around 80% of the backlinks. Now it's much lower (under 20%). My plan is to continue to dilute it. There are lot more naked links now, which definitely helped.

          The takeaway is: just keep working until the site 'pops back.' There's a ratio for that particular site that you'll eventually hit. When you do, you return!
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          • Profile picture of the author CletusVanDamme
            Originally Posted by PerformanceMan View Post

            This was for the home page. If the interior pages have a lot of exact anchor matches I would 'dilute' some of those too.

            This particular site had the phrase repeated in around 80% of the backlinks. Now it's much lower (under 20%). My plan is to continue to dilute it. There are lot more naked links now, which definitely helped.

            The takeaway is: just keep working until the site 'pops back.' There's a ratio for that particular site that you'll eventually hit. When you do, you return!
            Thanks! I'll test some things out to see if I have any success... I'll post the results here if I see any changes...
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  • Thanks for sharing. One of my EMD site was hit badly. It is still suffering on keyword in the domain name but has recovered on all other keywords. I will give it a try and see if this approach works.
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  • Profile picture of the author jfambrini
    I have an EMD site Toyota Hilux Vigo 2013 2012 New 2011 2010 2009 2008 Minor Change Toyota Vigo Thailand Toyota Fortuner Nissan Navara 4x4 Pickup Truck Dealer Exporter SUV Thailand Australia NZ UK Dubai Dealer which was hit on all "Toyota Hilux Vigo" related searches. Now I cannot NOT mention Toyota Hilux Vigo as that is our best selling vehicle but can I mention just clip "Vigo" from the combination and just have "Toyota Hilux" and see some difference. What do you think? Will this work?
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    • Profile picture of the author PerformanceMan
      Originally Posted by jfambrini View Post

      I have an EMD site Toyota Hilux Vigo 2013 2012 New 2011 2010 2009 2008 Minor Change Toyota Vigo Thailand Toyota Fortuner Nissan Navara 4x4 Pickup Truck Dealer Exporter SUV Thailand Australia NZ UK Dubai Dealer which was hit on all "Toyota Hilux Vigo" related searches. Now I cannot NOT mention Toyota Hilux Vigo as that is our best selling vehicle but can I mention just clip "Vigo" from the combination and just have "Toyota Hilux" and see some difference. What do you think? Will this work?
      If you're creating the links yourself you can call them whatever you want. I would go for some naked links myself. The anchor text is ALREADY in the link because it's in the URL. There's no need to keep hammering it home.
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      • Profile picture of the author jfambrini
        Originally Posted by PerformanceMan View Post

        If you're creating the links yourself you can call them whatever you want. I would go for some naked links myself. The anchor text is ALREADY in the link because it's in the URL. There's no need to keep hammering it home.
        Most of my incoming links are now naked links and with varied anchor text. What I was talking about was how I can change the content on my site to benefit from your experience. Since you just changed the words around to get the benefit, I will try the same to see if that makes a difference.
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        • Profile picture of the author PerformanceMan
          Originally Posted by jfambrini View Post

          Most of my incoming links are now naked links and with varied anchor text. What I was talking about was how I can change the content on my site to benefit from your experience. Since you just changed the words around to get the benefit, I will try the same to see if that makes a difference.
          You have some amazing on-page going on. Stuff like TOYOTA HILUX VIGO 2013 2012 NEW 2011 2010 2009 2008 MINOR CHANGE TOYOTA VIGO THAILAND TOYOTA FORTUNER NISSAN NAVARA 4X4 PICKUP TRUCK DEALER EXPORTER SUV THAILAND AUSTRALIA NZ UK DUBAI DEALER is really way over the top.

          You don't think you could tone that down with a bit of effort?
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          • Profile picture of the author jfambrini
            Originally Posted by PerformanceMan View Post

            You have some amazing on-page going on. Stuff like TOYOTA HILUX VIGO 2013 2012 NEW 2011 2010 2009 2008 MINOR CHANGE TOYOTA VIGO THAILAND TOYOTA FORTUNER NISSAN NAVARA 4X4 PICKUP TRUCK DEALER EXPORTER SUV THAILAND AUSTRALIA NZ UK DUBAI DEALER is really way over the top.

            You don't think you could tone that down with a bit of effort?
            Any suggestion on how I can rephrase it. I want to communicate that we have offices in Thailand, Australia, NZ, UK and Dubai and that new and used Toyota Hilux Vigo, Toyota Fortuner and Toyota Landcruiser are available. Should I not include this information?
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            • Profile picture of the author PerformanceMan
              Originally Posted by jfambrini View Post

              Any suggestion on how I can rephrase it. I want to communicate that we have offices in Thailand, Australia, NZ, UK and Dubai and that new and used Toyota Hilux Vigo, Toyota Fortuner and Toyota Landcruiser are available. Should I not include this information?
              Write it into readable sentences. ^^^^The way you wrote it there is perfect TBH. You can include the info but make the sentences readable.
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              • Profile picture of the author jfambrini
                Originally Posted by PerformanceMan View Post

                Write it into readable sentences. ^^^^The way you wrote it there is perfect TBH. You can include the info but make the sentences readable.
                Dear Performance Man, thanks for the help. Sorry for my ignorance, what is TBH?

                Will this work or is still spammy:
                New 2013 2014 Toyota Hilux and Used 2011 2010 2009 2008 Minor Change Vigo Thailand. Toyota Fortuner, Landcruiser, Prado, Nissan Navara 4x4 Pickup Truck SUV Dealer. 2007 2006 2005 2004 Hilux from Thailand Australia NZ UK and Dubai Dealer
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                • Profile picture of the author Carl Brown
                  How do you think images should be handled? Should the keyword (which is in then domain) not be used in the alt or title tag? If so, replace it with what? LSI phrases only?
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                • Profile picture of the author PerformanceMan
                  Originally Posted by jfambrini View Post

                  Dear Performance Man, thanks for the help. Sorry for my ignorance, what is TBH?

                  Will this work or is still spammy:
                  New 2013 2014 Toyota Hilux and Used 2011 2010 2009 2008 Minor Change Vigo Thailand. Toyota Fortuner, Landcruiser, Prado, Nissan Navara 4x4 Pickup Truck SUV Dealer. 2007 2006 2005 2004 Hilux from Thailand Australia NZ UK and Dubai Dealer
                  Sorry, TBH is 'to be honest.'

                  I'd go with something like this:

                  We carry new 2013, 2014 Toyota Hilux and Used 2011, 2010, 2009, and 2008 Minor Change Vigo in Thailand. We also have Toyota Fortuner, Landcruiser, Prado, Nissan Navara 4x4 Pickup Truck. We're a high quality SUV Dealer. You can also get your 2007, 2006, 2005, and 2004 Hilux from Jim's, the leading Thailand, Australia, NZ, UK and Dubai Dealer.

                  That way a human reading it would understand, and so will the search engine crawlers.
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                  • Profile picture of the author frogx
                    @PerformanceMan - Any tips on where to get high PR links?
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                    • Profile picture of the author PerformanceMan
                      Originally Posted by frogx View Post

                      @PerformanceMan - Any tips on where to get high PR links?
                      Frogx, generally these are either sites you control or links you end up paying for. For the most part there aren't many sources where you can get a link on a PR page above 4 without money changing hands.
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                      • Profile picture of the author frogx
                        Originally Posted by PerformanceMan View Post

                        Frogx, generally these are either sites you control or links you end up paying for. For the most part there aren't many sources where you can get a link on a PR page above 4 without money changing hands.
                        Any paid services you recommend or use?
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                        • Profile picture of the author PerformanceMan
                          Originally Posted by frogx View Post

                          Any paid services you recommend or use?
                          No. I have my own networks that have been around for ten years in some cases, so I don't do any link buying. Stay away from any of the 'public' link sellers like Text Link Ads.

                          If you have a decent budget, seek out a site in your niche and make them an 'indecent proposal.' If you can find a website that hasn't sold links personally, it would be a gold mine.

                          As they say: money talks!
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  • Profile picture of the author PerformanceMan
    Glad I could be helpful Don't be afraid to do some manual blog commenting. Find decent blogs and write decent comments. Use a name like 'Joe' for your anchor text. That's a quick way to dilute the unnatural links with very natural nofollow links from real web sites.

    I also noticed that websites that have only 150 or so diverse IP addresses linking to them seem particularly prone to be destroyed by this update. Try to double that out to 300-400 and good things should happen.

    Also, if you make on-page changes check the cache to make sure Google has reflected them. A nice 'high PR' link really helps to get the page re-crawled. Plus share it on your social accounts, too.
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  • Profile picture of the author jovykhan
    Nice. I thought there is no other way to bring back websites after hit by the EMD update. I'm gonna add this to my recovery work load. Thanks!
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  • Profile picture of the author Michael_Le
    Banned
    good tip.........bookmarked.
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  • Profile picture of the author DexterGallagher
    Awesome information, as soon as I read it yesterday I gave it a vote of 4* and diluted the kw on my home page, today I will do the inner page - thank you!

    Anyone know where to find high PR blogs? Nofollow is good.
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    • Profile picture of the author PerformanceMan
      Originally Posted by DexterGallagher View Post

      Awesome information, as soon as I read it yesterday I gave it a vote of 4* and diluted the kw on my home page, today I will do the inner page - thank you!

      Anyone know where to find high PR blogs? Nofollow is good.
      If you can't find any High PR places to link it from, at least submit it to sites like Reddit. Also Tweet it and Facebook share. The key is to just get it crawled as fast as you can. Then use the cache: command to make sure Google has credited the changes.

      If you don't have a lot of backlinks and you control the anchor text, I think you can get out of this pretty rapidly. Report back if you get results.
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      • Profile picture of the author Carl Brown
        Thanks for this. I've been watching my best website slip away the harder I try. Very frustrating. Seems with Google, less is more these days. I've actually been thinking about working along the lines you suggested. I will start on it today. I sure couldn't do any more damage.

        I do have one EMD though that is close to the xfactor model and is "over optomized," but it continues to sit at #2. Google can't be understood!
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      • Profile picture of the author IceCreamTruck
        Originally Posted by PerformanceMan View Post

        If you can't find any High PR places to link it from, at least submit it to sites like Reddit. Also Tweet it and Facebook share. The key is to just get it crawled as fast as you can. Then use the cache: command to make sure Google has credited the changes.

        If you don't have a lot of backlinks and you control the anchor text, I think you can get out of this pretty rapidly. Report back if you get results.
        How exactly do you "use the cache: command to make sure Google has credited the changes."?
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  • Profile picture of the author Dokemion
    Regarding EMD I think Big G realize that it was a bad move so they brought it back to how it is. This is just my thought.
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  • Thanks for the information, PerformanceMan. Those are some interesting details.

    Do you mind me asking some details about the domain that got hit by the EMD update?

    - How much content did the website have on the main page?
    - How much content did the website have overall? I mean total number of pages.

    Thanks!
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    • Profile picture of the author PerformanceMan
      Originally Posted by The Mysterious Marketer View Post

      Thanks for the information, PerformanceMan. Those are some interesting details.

      Do you mind me asking some details about the domain that got hit by the EMD update?

      - How much content did the website have on the main page?
      - How much content did the website have overall? I mean total number of pages.

      Thanks!
      About 450 words on the main page and 175 indexed pages. About 70 of the pages were 'pretty thin' and the the rest are from a blog. The blog was pretty well written, but the posts were pretty repetitive. The content was nothing special. Just a typical website 'pushing product.'
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  • Profile picture of the author Warock
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    SEOmoz already said EMD domain only need to de-optimize to get back to no.1.
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    • Profile picture of the author Joe118
      Originally Posted by Warock View Post

      SEOmoz already said EMD domain only need to de-optimize to get back to no.1.
      Do you have a URL?
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  • Profile picture of the author K Mec
    I have the 2 EMD blogs. I am using one for auto blogging and another with unique content.
    I am not doing any thing with this blog no back linking,no seo.

    Though the blog with unique content (4 post only) is still on 2nd spot and blog with auto blogging content loose its ranking far away.

    So my conclusion : EMD domain + unique content still works!!!
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  • Profile picture of the author brettb
    Most of my sites got hit, so no, original content won't help you.

    I think the main issue now is that Google doesn't want SEO, and it will penalise you if you attempt to tell Google what keyword your content should rank for - Google want to decide this for itself.

    The problem Google now have is that the SERPS are quite bland, with the same old sites ranking well. This is a huge problem for many queries, like programming questions - now you'll never see my sites, but you will see ancient pages, like search for a phpbb problem and you'll just see answers about obsolete versions of the software! And I no longer even rank for my own product name, which really is nonsense.
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  • Profile picture of the author matthepburn
    That is great news,

    Joe Finn and I suggested these techniques on the Essential EMD Survival Guide.
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    • Profile picture of the author PerformanceMan
      Originally Posted by matthepburn View Post

      That is great news,

      Joe Finn and I suggested these techniques on the Essential EMD Survival Guide.
      That's great. I can't say I read your guide, though. I do this for a living and followed common sense guidelines I use for clients who end up on the wrong side of Google.

      I wasn't claiming any sort of authorship of these concepts. I'm just reporting so that it gives some of my fellow stricken Warrior some hope

      I know how depressed people tend to get when their site gets hit. After doing this for years, the only penalty that really sucks is the one where Google sends in manual reviewers who de-index your website.

      If people are still ranking for 'theirdomain.com' but not for their 'EMD phrase,' that pretty much means you have a phrase-based over-optimization penalty. The RX is to de-optimize the links and content to where the ratio is once again 'okay' for Google.

      This 'EMD penalty' is automatic, so just keep tweaking until you get it right and you 'pop back in.' Never give up and never surrender! The only time I'd suggest anyone dumped the domain if they have 1,500 or so IP range links they don't control linking with exact anchor. If you went that far, you probably won't be coming back.
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  • Profile picture of the author shadowmaster
    Really interesting thread here... Will do some checking on some my sites. Anyway, thanks it was very helpful.
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  • Profile picture of the author Stuart william
    It can be a good option to recover your website with EMD otherwise you need to book a new branded domain and redirect your website to a new domain and need to build some quality links. It will take some time to get back the original ranking. According to me if your website was hit by EMD then you need to try this method once.
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  • Profile picture of the author florhome
    Hi PerformanceMan, how much do your client paid you to bring his emd website back?

    Thanks
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  • Profile picture of the author ownergolan
    Well, i applause you, but the situation isnt the same on my behalf..
    still, some of my emds get decent traffic, while some went from 600 UV a day to.. 14 !

    maybe something else is related, and for sure we all know it could always be a total crap shoot with the big G.

    Any way, when you say you de-optimize the page for the emd, you also changed all the meta data, ALT descriptions, keyword density, headings etc totally?

    Cheers, good to hear your back at the top.
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  • Profile picture of the author rihsatnum
    Thanks for this technique. You answered my one question about after penguin attack but there has severel other problem by penguin attack. I am searching for those answer.
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