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How to "Reset" Adwords QS

by sOliver
2 replies
  • SEO
    • |
Hi guys,

I'm currently trying to figure out something which I think is ridiculous and makes Google loose a lot of money.

I bid on a keyword "abc" and it was getting some good traffic.
Now my ad copy wasn't that great and my QS dropped quickly.

I wrote a couple more ad copies and one of them has a great CTR! But google still has my old QS for the keyword "abc" and wants me to pay almost double of what I would normally pay.

How do I "reset" my QS? I know CTR matters, so how am I supposed to split-test my ads if Google will remember that this keyword did not perform well on my account.

I added a new ad campaign (totally new) and yet google still knows that this keyword did not perform well on my account and want me to pay $0,30 instead of $0,05 :/

Any suggestions are appreciated.

Thanks,
sOliver
#adwords #reset
  • Profile picture of the author NZ Bryce
    One thing I'd check is to make sure the priror keyword is not still in your account. My experience is that Google will always apply the quality score it has recorded for a key word based on its last recorded impression in your account. Assuming your whole account is not 'stuffed' you should be able to retrain Google's quality score assessment. I think Google operates like this. Each time your keyword gets an impression Googles software marks that keyword's current quality score as "dirty". A background program then comes along (usually within 24hrs) and recalculates the quality score.

    To test if your account is in bad shape I suggest creating a new campaign on a topic with keywords you haven't used before and seeing what starting quality score Google assigns the keywords. Why? When a new campaign is started Google seems to have a benefit of the doubt factor running (only for about the first 7 days) that holds up the scores of keywords to your account quality score i.e. the whole list of keywords starts as 7/10.
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  • Profile picture of the author dburk
    Hi sOliver,

    Your account retains the CTR history. You said that one of your ads has a great CTR. If some of your other ads are not as good, pause all the other ads for that ad group.

    Make sure you are using exact match only and pause any keyword or ad that is not performing well. Make sure that you have separated your keywords into discreet ad groups. You shouldn't put multiple keywords into the same ad group.

    Once you've run your optimized campaign for a few days, you should see the quality scores begin to improve and bids will come down.
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