Automated bid management is so confusing

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  • SEO
  • |
There are so many options when it comes to automated bid management.

Automated bid management:
using scripts
using conversion rate optimizer
using enhanced CPC
using 3rd party tools
using adwords scripts
using API - build your own

This is our scenario.

We manage PPC marketing (lead generation) for 100s of clients (local businesses). We want to automate as much as possible.

Which one of the methods would be best to us.

We would prefer to create our own inhouse solution using the API. However, I would like to understand the process (logic) of how that would work so that I can understand the algorithm (when we create our solution using the API).
#automated #bid #confusing #management

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