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Adwords - Great Quality Score but NO Ad Showing

by intelinside
7 replies
  • SEO
    • |
I have setup a new campaign at Adwords for some keywords related to travel nitche.

I have a keyword for which my Quality Score (QS) is 8/10 but still my AD showing is stating 'NO'.

What could be the reasons of my ADs being not showing despite of a great QS? May be the keyword I am targeting is not being searched frequently? Or is there something else I am missing?

My keyword is present in the Title of the Ad Group and it is a broad match.
#adwords #great #quality #score #showing
  • Profile picture of the author viane
    You should have some patience , Ad will be showup soon. It will take some time
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  • Profile picture of the author Brian_Mahaffey
    Go to your adwords account and look at the keywords. You will see a magnifying glass next to them.

    Put your mouse over this and it will tell you what is going on.
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    • Profile picture of the author dburk
      Hi intelinside,

      There are two likely reasons your ad is not showing.
      1. Little or no searches for the keyword.
      2. Your bid is too low to generate impressions.

      There are other possibilities like your daily budget limit being too low or disapproved ads.

      I would try increasing your maximum bid and use the AdWords Keyword Tool to verify that there are frequent searches for the exact match of your keyword.
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  • Profile picture of the author Netcel
    I had this on a number of keyphrases. I suspect it will be caused by low search volumes or keyphrase bids.

    A basis representation of the Adwords algorithm = QS x bid

    Therefore your QS can be irrelevant if your bid is too low
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  • Profile picture of the author intelinside
    Thanks for your feedbacks.

    I guess this is more to do with the low search volume as currently it is just 320 in Feb.

    I believe I will need to come up with some more keywords to get any sort of traffic.
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  • Profile picture of the author spires
    I normally come up with a very large keyword list to start. See which keywords are worth spending the time to invest in, then focus my efforts on those keywords.

    If you are only running a handful of keywords, there is a high chance you will be getting a low search volume, especially if your keywords are long-tail.

    Good Luck
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  • Profile picture of the author BigVin
    I think everyone has pretty much hit upon it. High quality score by itself doesn't guarantee your success. It's part of the puzzle.
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