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Has anyone watched the Adwords Triangulation Method?

by csa_dummy
9 replies
  • SEO
    • |
I just watched it last night and it seems pretty interesting.

What I leard the most is about higher positions yields higher returns, by a big difference. Check out 19:52, where their ad was making almost $3 net profit a click at the top position, while making $0.07 profit a click at the 9th position. WHat a big difference, and I would rather be at the top position.

I also worked on appling embedded matching into my adwords, an adgroup for each keyword i have.

Let me know if anyone else went through this video.

I cant post links yet (being less than 15 posts at this time), but look it up on Google "Adwords Triangulation Method", and its under Stompernet.

Gray
#adwords #method #triangulation #watched
  • Profile picture of the author Ron Killian
    Had not seen it myself, though I am not as in, when it comes to Adwords yet. Working it. From what you say, seems to make sense, just with organic, higher spots are the sweet spots. Not that I know that much about adwords

    Though seems you'd need some cash to test and lose to make it work huh? Where do you find the vid? Do you have to be a stompernet member?
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  • Profile picture of the author spires
    There are a few top Adwords marketers that reckon you should alway place yourself in position 6-8, as this placement will give you a higher conversion rate.

    However, I find position 3 works best for me.
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    • Profile picture of the author Anees
      I concur. Top ranked ads not necessarily convert high. It also depends upon your product, its price and many marketing factors! I peronally observe that 3-5th positions converted well!

      Originally Posted by spires View Post

      There are a few top Adwords marketers that reckon you should alway place yourself in position 6-8, as this placement will give you a higher conversion rate.

      However, I find position 3 works best for me.
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  • Profile picture of the author Ron Killian
    I don't know if it's relavant, but organic about 3 has also be a good spot.
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  • Profile picture of the author csa_dummy
    Since I got 15 posts already, here's the link to the video:

    http://www.stomperblog.com/category/ppc/
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  • Profile picture of the author jamesviago
    for me, an average position of 2.5 to 4.0 seems to balance clicks with CPC nicely.
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  • Profile picture of the author Dan.Thies
    It depends on the market, the offer, the keywords and a lot of things, but it's going be a rare case indeed when you get the best performance at the bottom of the page.
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  • Profile picture of the author Dan.Thies
    And in nearly every business-to-consumer ecommerce site I've worked the best ROI has been with ads in the T1 position. But of course, you don't get that without a lot of testing on the ad, offer, message, landing page, products, pricing, etc.
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  • Profile picture of the author jiht76
    As a Google Advertising Professional I have to say... great video.

    I use a lot of the tactics they mention but I do learn some great stuff from it.

    Remember, look for customers not just traffic.
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