7 {{ upvoteCount | shortNum }}
7 {{ upvoteCount | shortNum }}

Possible to find competitor CPC?

by wthomas904
6 replies
  • SEO
    • |
Ok, So Ive searched the forum as well as the search engines and cant find the answer Im looking for. Yes Im a newbie, check the post count, so be easy on me .

Now question. I am currently running some PPC campaigns through Bing Ads and was wanting to find out if there is a way to find out what competitors are paying for their clicks, or at least a reference range. Im trying to figure out what I should set my CPC rate for some long tail keywords and dont want to spend more then I need to, just looking for that "sweet spot". Should I just slowing bid up until I start to see more impressions?

Thanks for anyone who can help a newbie out. So far made 2.80 on some email submits through a small CPC platform with .02 clicks and it was the happiest 2.80 Ive ever received . Now just trying to scale up haha. Been at this for about 2 weeks so some progress is better then none.
#competitor #cpc #find
  • Profile picture of the author dburk
    Hi wthomas904,

    PPC advertising is a dynamic auction system, so your competitors' bids are likely changing all the time. There are many factors that are in a constant state of flux.

    Let me suggest to you that your objective should not be a particular CPC, instead it should be maximizing profit. You should be trying to find the Max CPC bid that generates the maximum profit per month.

    Once you have enough data to establish a reasonably accurate conversion rate for a particular keyword you will be able to adjust your bid to reach maximum profit. Calculate your average EPC (Earnings-Per-Click) and set your maximum bid at about 70% of the EPC. Then begin adjusting the bid up in small increments, and if your total profit increases continue increasing the bid, until the profits begin to decline, then go back to the most profitable bid. Be sure that you wait until you have adequate data, for a reasonably accurate calculation, before making each incremental adjustment.
    Signature

    * Get Results - Outsource Your PPC Management |
    *     Don Burk Advertising & Marketing - www.donburk.com

    {{ DiscussionBoard.errors[7280892].message }}
  • Profile picture of the author wthomas904
    Thanks dburk. Makes sense, I have the same logic but since Im just starting out Im not quite sure where to bid initially. For instance say i bid said amount on "keyword" get clicks and so forth but could have gotten cheaper clicks. Was curious as to wheather there was a tool that could find a good starting point and adjust from there. Dont want to empty my bank account my first go around in an attempt to gather data. Im treating it as a business and know some investment is involved just dont want to waste hundreds of dollars off the bat.
    {{ DiscussionBoard.errors[7281166].message }}
    • Profile picture of the author connorbringas
      Check out SpyFu, great for checking CPC. Also, raventools will give you an average cpc and they will also show you what keywords your competitors are paying for I.E. PPC.
      {{ DiscussionBoard.errors[7281176].message }}
      • Profile picture of the author wthomas904
        Thanks! Just what Im looking for. Gonna check it out now.
        {{ DiscussionBoard.errors[7281399].message }}
    • Profile picture of the author dburk
      Originally Posted by wthomas904 View Post

      Thanks dburk. Makes sense, I have the same logic but since Im just starting out Im not quite sure where to bid initially. For instance say i bid said amount on "keyword" get clicks and so forth but could have gotten cheaper clicks. Was curious as to wheather there was a tool that could find a good starting point and adjust from there. Dont want to empty my bank account my first go around in an attempt to gather data. Im treating it as a business and know some investment is involved just dont want to waste hundreds of dollars off the bat.
      Hi wthomas904,

      Tools like Spyfu are highly inaccurate, I wouldn't recommend using that data for setting your initial bids.

      Here's a tip to help you select your initial bid level for your keywords. Set a high bid initially, using the data from the AdWords Keyword Tool, along with a reasonable daily budget limit. Something you can afford to lose as an investment to gather your initial set of data.

      At the end of the first day, adjust the bid down on keywords that received impressions, but not so low that it drops off the first page. You can use the AdWords Editor to download the estimated minimum bid for first page placement of your ads, after you have generated some impressions for the keyword.

      Once you have enough data to calculate conversion rates on most of your keywords, you need to increase the daily budget limits significantly, as the daily budget limit is a poor way to manage your ad program budgets. Instead you will manage your budget based on optimizing profits, not some arbitrary number.

      Also do not bid on broad match keywords initially, stick to exact match keywords during the first few days, then add in your phrase match keywords, using a lower range of bids than used for your exact match keywords.
      Signature

      * Get Results - Outsource Your PPC Management |
      *       Don Burk Advertising & Marketing - www.donburk.com

      {{ DiscussionBoard.errors[7284211].message }}
  • Profile picture of the author Antonio J.
    There is an Excel plugin called Bing Ads Intelligence that will give you all the information about any keyword.
    Signature
    Looking for high paying and top converting worldwide trial offers in health & beauty niche?
    PM me for more info.
    {{ DiscussionBoard.errors[7284503].message }}

Trending Topics