What makes this web site successful? Static vs. Dynamic Content?

by jet2k
10 replies
  • SEO
  • |
I run a couple of web sites that have not really gotten any traction traffic-wise, yet have excellent searchable and brandable domain names. I have not done much work on these sites yet but I am starting a campaign to bring the two web sites more traffic.

Stats and Goals:

Fuelpumps.com:
Actual
  • Unique visitors: 750/month
  • Sales: 8/month
  • Alexa ranking: 3,140,000
Goal by February 1st, 2013
  • Unique visitors: 2000/month
  • Sales: 30/month
Racingseats.com:
Actual
  • Unique visitors: 260/month
  • Sales: 2/month
  • Alexa ranking: 7,930,000
Goal by February 1st, 2013
  • Unique visitors: 800/month
  • Sales: 10/month
I wanted to document this goal in order to hold myself accountable in a public forum. I know it's possible.

The real purpose of this post is to discuss what is making my competition's web sites so successful:

http://www.fuel-pumps.net/
Alex ranking: 1,357,000

http://www.racing-seats-usa.com/index.html
Alexa ranking: 537,500

Despite having better domains in both categories, the other web sites do significantly better. My desire is to bridge this gap.

I notice that these sites don't have the greatest design or technology. In fact, I believe the sites run on static HTML pages as opposed to my database driven back-ends (ZenCart on fuelpumps.com and Custom on racingseats.com).

The competitor's http://www.racing-seats-usa.com/index.html uses "techniques" such as pointless duplication of keywords links (all going to the same place)

For example:
corbeau seats | corbeau | corbeau racing seats | corbeau seat | corbeau racing seats cheap | corbeau racing seat | corbeau seats for sale | corbeau bucket seats | buy corbeau seats | corbeau seats free shipping

They also use very keyword rich content to fill their pages. Do these techniques still work?

From subscribing to Google Webmaster Youtube channel: Google Webmasters - YouTube I have been hearing that the best way to make your web site rank high is to make the web site as appealing to customers as possible. Obviously there must still be some "techniques" that work well aside from just making the best site possible.

How much impact does this competitor's "techniques" have on their search engine ranking? What about their use of static vs dynamic pages? What else has made them successful as an e-commerce web site.
#content #dynamic #makes #seo techniques #site #static #static content #successful #successful seo #web
  • Profile picture of the author yukon
    Banned
    You need to remove your competitions hyperlinks in OP, ASAP, otherwise they'll be looking at your game plan here on WF.
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    • Profile picture of the author retsek
      Originally Posted by yukon View Post

      You need to remove your competitions hyperlinks in OP, ASAP, otherwise they'll be looking at your game plan here on WF.
      Too late ..the referrals are already in their logs. There was a big thread on another IM forum where the OP was asking advice on how take on one of my authority sites. It was fun to read

      To the OP:

      -you need to identify more keywords (other than the obvious ones) that will drive traffic and sales
      -you need more links
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      • Profile picture of the author jet2k
        Oops, I can't figure out how to even edit the OP.

        To retsek, by more links do you mean more outgoing or incoming links?

        For more keywords, wouldn't this apply more to paid advertising rather than Organic SEO?

        Originally Posted by retsek View Post

        Too late ..the referrals are already in their logs. There was a big thread on another IM forum where the OP was asking advice on how take on one of my authority sites. It was fun to read

        To the OP:

        -you need to identify more keywords (other than the obvious ones) that will drive traffic and sales
        -you need more links
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        • Profile picture of the author jet2k
          What about any obvervations on Static web sites vs. Database-driven web site. Which does Google prefer?
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      • Profile picture of the author yukon
        Banned
        Originally Posted by retsek View Post

        Too late ..the referrals are already in their logs. There was a big thread on another IM forum where the OP was asking advice on how take on one of my authority sites. It was fun to read

        To the OP:

        -you need to identify more keywords (other than the obvious ones) that will drive traffic and sales
        -you need more links

        Lol, you could have played both sides.

        Tell me you didn't recommend link blast directly at the money site, tell the truth now (j/k).
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    • Profile picture of the author connorbringas
      Originally Posted by yukon View Post

      You need to remove your competitions hyperlinks in OP, ASAP, otherwise they'll be looking at your game plan here on WF.
      Hilarious, he is asking how to become more competitive..all the while giving his competitors more backlinks-makes me laugh. On a side note, meta keywords dont mean anything to google anymore.

      Keyword rich content always works, as well as unique/consistent content added regularly.
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    • Profile picture of the author Carl Brown
      fuel-pumps . net

      I looked at the site. It seems to violate everything google has been attempting to weed out of the serps, doesn't it? Eveytime I tried creating a site after this model, I always slipped BACK in the serps.
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      • Profile picture of the author jet2k
        I agree which is why I am surprised it is doing so well.

        I am hoping that once I finish the revisions to my site, then I will overtake them. This will be a good experiment.

        Originally Posted by Carl Brown View Post

        fuel-pumps . net

        I looked at the site. It seems to violate everything google has been attempting to weed out of the serps, doesn't it? Eveytime I tried creating a site after this model, I always slipped BACK in the serps.
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    • Profile picture of the author jet2k
      Wow this is a super useful site, thanks for this!

      Originally Posted by UMS View Post

      It most cases, it just comes down to backlinks.

      Have a look at this Majestic SEO Comparison Graph and you'll see what I mean
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