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How far can i take my sites content away from the original keyword ?

by jimkirk1943
5 replies
  • SEO
    • |
Hi guys,

Just wondering how far away from the original keyword my site was targeting can i start taking the content ..

That might not make sense so what i mean is..

If i built my site and targeted the keyword `occupational therapy assistant` and all my content was `occupational therapy assistant salary, online occupational therapy assistant programs, accredited occupational therapy assistant online programs ect etc...

I have done the above not with `occupational therapy assistant` but with a very close keyword and the site is doing really well, with the latest PR update the site is now a PR4 the inner pages are strong and every fresh article i add gets good ranking with very very little backlinking.

But i`d love to try for the more challenging keywords ie `occupational therapy` and then the longer tail `occupational therapy salary` ect ect..

Do you guy think thats a good idea or not ? i`m torn between trying this and building a new site just not sure if its right to create a site with tons of info on `occupational therapy assistants` and then try to rank other pages for `occupational therapy salary`
Any thoughts ??


Thanks Jim
#content #keyword #original #sites
  • Profile picture of the author camuk
    It's not really a problem at all! I've seen a photography site rank #1 for a very hard to rank for health niche product. Well off topic! But yours seem to be relatively near the topic. Go for it.
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  • Profile picture of the author jimkirk1943
    Anyone else have any imput on this matter ???
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  • Profile picture of the author yukon
    Banned
    occupational therapy assistant salary

    Do like Wikipedia does with anchor-text:

    ...some relevant text here occupational therapy assistant salary some relevant text here...
    Hover your cursor over all that anchor-text above, that's two separate hyperlinks.

    I would only use that once per page & sparingly for any additional links/keywords on the same page.
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  • Profile picture of the author connorbringas
    Originally Posted by jimkirk1943 View Post

    Hi guys,

    Just wondering how far away from the original keyword my site was targeting can i start taking the content ..

    That might not make sense so what i mean is..

    If i built my site and targeted the keyword `occupational therapy assistant` and all my content was `occupational therapy assistant salary, online occupational therapy assistant programs, accredited occupational therapy assistant online programs ect etc...

    I have done the above not with `occupational therapy assistant` but with a very close keyword and the site is doing really well, with the latest PR update the site is now a PR4 the inner pages are strong and every fresh article i add gets good ranking with very very little backlinking.

    But i`d love to try for the more challenging keywords ie `occupational therapy` and then the longer tail `occupational therapy salary` ect ect..

    Do you guy think thats a good idea or not ? i`m torn between trying this and building a new site just not sure if its right to create a site with tons of info on `occupational therapy assistants` and then try to rank other pages for `occupational therapy salary`
    Any thoughts ??


    Thanks Jim
    You can definitely try this, however the farther you get from long tail the closer you get from larger traffic but less conversions-keep that in mind.
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