Are you using Silos as part of your SEO?
- SEO |
Silos are used to categorize themed content in an effort to help the search engines determine relevancy. The tighter the focus, the more relevant Google will see each page of your website.
For example, suppose you have a website on guitars. If you offer up relatively dissimilar topics such as how to play acoustic guitar, how to play electric guitar, and even how to play classical guitar, all on the same page, the relevancy will be diluted. Even though your content may be far better and more useful than your competitors, poor structure will hurt you at some level.
To aid the LSI process along, the webmaster can structure the site into one of two types, Physical or Virtual. Both silo types are highly effective for SEO because it creates a working ecosystem for the content.
Physical Silo Structures
A physical silo is a means of theming or grouping your website content into like categories. Also referred to as a directory silo, they are known to be the easiest to set up and maintain. Think of a directory silo as a filing cabinet. Everything in a file must be distinctly associated within the category to remain relevant.
The directory-style silo structure is the easiest for both search engines and visitors to follow, and most times should be the starting point when designing your site.
Virtual Silo Structures
Once a website becomes established, the structure can break down over time. The virtual silo model can enforce the structure once again through highly targeted internal linking strategy.
Virtual silos use a drill-down cross-linking structure to enforce distinct categories. In other words, the top landing page of each silo is supported by the pages linking to it.
Internal linking is a major component of virtual silos. Linking should be done between like-topics, avoiding unrelated categories as much as possible.
Obviously, there will be times when you need to link to different silos to make a point or improve an article. When cross linking between unlike silos, use the Rel=”NoFollow” attribute to reinforce the structure.
For new websites, a physical silo structure should almost always be used. Directory silos are much easier to set up and manage. Established sites, on the other hand can find value in virtual silos if the physical structure is non-existent, or breaks down over time.
Siloing your content is a form of on-page SEO that deserves special attention throughout the life of your website.
The main objective of siloing is to create a website that ranks well for both short and long-tail keywords
For example, suppose you have a website on guitars. If you offer up relatively dissimilar topics such as how to play acoustic guitar, how to play electric guitar, and even how to play classical guitar, all on the same page, the relevancy will be diluted. Even though your content may be far better and more useful than your competitors, poor structure will hurt you at some level.
To aid the LSI process along, the webmaster can structure the site into one of two types, Physical or Virtual. Both silo types are highly effective for SEO because it creates a working ecosystem for the content.
Physical Silo Structures
A physical silo is a means of theming or grouping your website content into like categories. Also referred to as a directory silo, they are known to be the easiest to set up and maintain. Think of a directory silo as a filing cabinet. Everything in a file must be distinctly associated within the category to remain relevant.
The directory-style silo structure is the easiest for both search engines and visitors to follow, and most times should be the starting point when designing your site.
Virtual Silo Structures
Once a website becomes established, the structure can break down over time. The virtual silo model can enforce the structure once again through highly targeted internal linking strategy.
Virtual silos use a drill-down cross-linking structure to enforce distinct categories. In other words, the top landing page of each silo is supported by the pages linking to it.
Internal linking is a major component of virtual silos. Linking should be done between like-topics, avoiding unrelated categories as much as possible.
Obviously, there will be times when you need to link to different silos to make a point or improve an article. When cross linking between unlike silos, use the Rel=”NoFollow” attribute to reinforce the structure.
For new websites, a physical silo structure should almost always be used. Directory silos are much easier to set up and manage. Established sites, on the other hand can find value in virtual silos if the physical structure is non-existent, or breaks down over time.
Siloing your content is a form of on-page SEO that deserves special attention throughout the life of your website.
The main objective of siloing is to create a website that ranks well for both short and long-tail keywords
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