NEW(ish) - Google Hates Guest Blogging! Whaaa??! | Warrior Forum - The #1 Digital Marketing Forum & Marketplace

11 years ago

Hi SEO Haven,

Nothing new here.

Google hates poor quality content that has no meaningful value to users. They hated it the day they launched, they hate it today, and for the foreseeable future.

It doesn't matter if the poor/low value content is placed in a guest blog post, a syndicated article, directory listing, bookmarking description, blog comment, forum post, "crap is crap" and they will always seek to prevent it from influencing or appearing in SERPs.

If you are using low value content in any format or platform, you can expect to be a target for devaluing in the index.

Thanks
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SEO Haven

11 years ago

Originally Posted by dburk

It doesn't matter if the poor/low value content is placed in a guest blog post, a syndicated article, directory listing, bookmarking description, blog comment, forum post, "crap is crap" and they will always seek to prevent it from influencing or appearing in SERPs.

Yep, totally agree. Just thought I'd share this friendly reminder.

Thanks

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connorbringas

11 years ago

Originally Posted by SEO Haven

Okay, so they don't HATE it, but it's on their radar.

Basically it comes down to linking to other sites with a poor article of 300 words or less, nothing new. Guest post or not, a 300 word article is poor user-value (in 99% of cases).

Anyway, just thought some of you guest bloggers (or those letting others post to your blog for a fee) might want to read the following article I just received via email:

http://site-reference.com/articles/w...etter+11.13.12

Matt Cutts confirms what we already know, that guest blogging is great... but ONLY if it's a GREAT article that has REAL value (and so forth and so on)...

Thought it might be worth a share.

Thanks for the info, but this is a given. With anything, content that is quality/lengthy is king. Everything else falls short.

Thanks
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SEO Haven

11 years ago

Originally Posted by connorbringas

Thanks for the info, but this is a given. With anything, content that is quality/lengthy is king. Everything else falls short.

The length depends on the query that was searched for. For example, if I search for something like: "what color are apples", surely I wouldn't want to land on a page with a 1000 word article on what colors apples are, it can be 300 words and have MORE than what I asked for.

That's SE user value. In this incredibly stupid example of mine, a 2000+ word article would probably be the bad guy, and a 300 word article the winner since it will answer what I wanted to know. Of course, that's the missing 1% I'm talking about.

Content shouldn't be a certain amount of words, it just needs to provide value and answer the query/question of the searcher to the very best of your ability (and as thoroughly as you possibly can). Following that concept and you can't go wrong.

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paulgl

11 years ago

Anyone who allows guest blogging has a lame blog.

If you serious cannot think up anything for your own
blog, how valuable is it?

I would never in a million years allow any guest blogging
on my blog. Unless they were a celebrity giving me an
exclusive....

And if your "guest blogger" was really on the ball, their
good stuff would be saved for their own blog, not yours.

This guest blogging cam about because people realized that
swapping links was junk. So, they figured, hey, I can still
swap links! I'll just do it in a way to shmooze google!

That's the mentality of many. Thinking of ways to shmooze
google.

How about something original, like forgetting about getting
around google?

Paul

Thanks
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stephenwaldo

11 years ago

Originally Posted by paulgl

Anyone who allows guest blogging has a lame blog.

If you serious cannot think up anything for your own
blog, how valuable is it?

I would never in a million years allow any guest blogging
on my blog. Unless they were a celebrity giving me an
exclusive....

And if your "guest blogger" was really on the ball, their
good stuff would be saved for their own blog, not yours.

This guest blogging cam about because people realized that
swapping links was junk. So, they figured, hey, I can still
swap links! I'll just do it in a way to shmooze google!

That's the mentality of many. Thinking of ways to shmooze
google.

How about something original, like forgetting about getting
around google?

Paul

Really?

I strongly disagree. And so do the top bloggers on the Internet, e.g. CopyBlogger, ProBlogger, ViperChill.

Just because guest posting is abused doesn't mean it's not a legitimate form of marketing. Furthermore, guest posting is not just about backlinks, it's about traffic and, more importantly, relationships.

Real guest posting isn't a way to appease Google, it's a way to expand your audience. The problem comes when you only do it to appease Google, but we all already knew that.

Thanks
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yukon

Banned 11 years ago

Originally Posted by stephenwaldo

Really?

I strongly disagree. And so do the top bloggers on the Internet, e.g. CopyBlogger, ProBlogger, ViperChill.

Just because guest posting is abused doesn't mean it's not a legitimate form of marketing. Furthermore, guest posting is not just about backlinks, it's about traffic and, more importantly, relationships.

Real guest posting isn't a way to appease Google, it's a way to expand your audience. The problem comes when you only do it to appease Google, but we all already knew that.

I agree with you on the direct traffic.

Targeted direct traffic is a million times better than SEO. The whole point of SEO is traffic, If you can skip a middle man (Google) that has a history of not being stable (SERPs), go for it!

I do SEO but I'll take direct targeted traffic over SEO any day of the week.

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1 reply

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stephenwaldo

11 years ago

Originally Posted by yukon

I agree with you on the direct traffic.

Targeted direct traffic is a million times better than SEO. The whole point of SEO is traffic, If you can skip a middle man (Google) that has a history of not being stable (SERPs), go for it!

I do SEO but I'll take direct targeted traffic over SEO any day of the week.

Exactly. And this is what I'm saying. Guest posting is not a link building tool, it's an authority building tool.

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ErikWeich31021

11 years ago

Originally Posted by paulgl

Anyone who allows guest blogging has a lame blog.

If you serious cannot think up anything for your own
blog, how valuable is it?

I would never in a million years allow any guest blogging
on my blog. Unless they were a celebrity giving me an
exclusive....

Paul

Meh, writing takes allot of work especially because we need fresh content to positively affect rankings, guest blogging is a good way of getting content to a site without having to write it... or hiring writers is another way.

I guess you are saying that seomoz is a crap site because they allow guest blogging...

Thanks
1 reply

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yukon

Banned 11 years ago

Originally Posted by ErikWeich31021

Meh, writing takes allot of work especially because we need fresh content to positively affect rankings, guest blogging is a good way of getting content to a site without having to write it... or hiring writers is another way.

You can use freshness on old content, doesn't have to be a new page. For the 1,578th time, articles are for people that want to write, not a necessity for ranking a page.

Originally Posted by ErikWeich31021

I guess you are saying that seomoz is a crap site because they allow guest blogging...

Moz would be crap regardless of any guest post.

Thanks

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yukon

Banned 11 years ago

Originally Posted by SEO Haven

Matt Cutts confirms what we already know, that guest blogging is great... but ONLY if it's a GREAT article that has REAL value (and so forth and so on)...

I don't believe that article nonsense.

Folks here on WF are hung up on articles because that's what article directories require in exchange for a backlink.

In the real world, nobody cares about the deliver method of the content (articles, video, infographics, downloadable content, etc...).

The amount of text on a page is irrelevant for ranking a page, just the same as the amount of external backlinks is irrelevant to ranking a page.

It's not how much you have, it's how you use what you have (that's what s/he said).

Thanks

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sarged2

11 years ago

That's SE user value. In this incredibly stupid example of mine, a 2000+ word article would probably be the bad guy, and a 300 word article the winner since it will answer what I wanted to know. Of course, that's the missing 1% I'm talking about.

2000+ words would be still a winner, as long as the article keeps on talking about colors of apples. If has devoted only single paragraph to the colors and keeps talking of something else then it would be devalued as being out of scope, though still, useful to some users.

Thanks
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yukon

Banned 11 years ago

Originally Posted by sarged2

2000+ words would be still a winner, as long as the article keeps on talking about colors of apples. If has devoted only single paragraph to the colors and keeps talking of something else then it would be devalued as being out of scope, though still, useful to some users.

So If a guy has 2001 words about apples he should easily beat the 2000 word page?

Amazing how many times we've been down this road & people still think link/text volume is the winner.

Thanks
1 reply

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sarged2

11 years ago

Originally Posted by yukon

So If a guy has 2001 words about apples he should easily beat the 2000 word page?

Amazing how many times we've been down this road & people still think link/text volume is the winner.

Lmao, you are making shit of my statement.

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yukon Banned 11 years ago

Originally Posted by sarged2

Lmao, you are making shit of my statement.

My point was, counting words has nothing to do with SEO.
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Becker13

Banned 11 years ago

Originally Posted by SEO Haven

Okay, so they don't HATE it, but it's on their radar.

Basically it comes down to linking to other sites with a poor article of 300 words or less, nothing new. Guest post or not, a 300 word article is poor user-value (in 99% of cases).

Anyway, just thought some of you guest bloggers (or those letting others post to your blog for a fee) might want to read the following article I just received via email:

http://site-reference.com/articles/w...etter+11.13.12

Matt Cutts confirms what we already know, that guest blogging is great... but ONLY if it's a GREAT article that has REAL value (and so forth and so on)...

Thought it might be worth a share.

Google does not hate guest blogging

It hates when owners of shitty sites send content back and foreth and send links to other crappy sites.

Go guest blog on real sites and reap the benefits

Thanks

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brettb

11 years ago

Google have known this for some time - it's why TKA subscribers got stuffed when their private blog network and guest posts system no longer worked.

What you need to do is to post on high quality blogs and get real human traffic to your own site. That works a treat, plus you become less reliant on free traffic from Google.

Thanks

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KristofferIM

11 years ago

Nothing new really.

Low quality content = BAD

Good quality content = GOOD

Same old story. Keep on providing value in your guest posts and elsewhere and you'll be fine.

Thanks

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