The Good News About EMD's (Exact Match Domains)

Hey, it's unfortunate that this happened but Here is a way to look at it and how I see it. Google didn't 'spank' EDM's, they didn't say "hey, you have an EMD so we are going to penalize you". In fact what was going on before was that Google was adding extra value for sites that had exact match domains. They were giving them authority over other domains.

Now because it only made sense that a lot of those sites were really spammy time has come to balance things out and this latest update to the Google's algorithm did just that.

The EMD's didn't get penalized, they were dethroned and placed down to where the rest of the domains are. What does that mean to you and I?

It means that if we take the EMD factor out of our SEO strategy and continue working on it as if it was any other domain, we should have just as good of a chance to rank for the keywords we target as any other domain.

Providing quality content that PEPOPLE find useful and being better than the competition will get our site back up there where it belongs, EMD or not.

That's my 2 cents. What is your opinion about this?

~ Valik