Driving Traffic and Improving SERP Ranking For Video

by Neil S
2 replies
  • SEO
  • |
I posted this in the main forum but this might be a much better place to ask.

I am looking for any products/ebooks/websites you can recommend that give information on how to drive traffic to your videos and build rankings in the SERPS.

And if anyone has any general knowledge or tips feel free to include those as well.
#driving #improving #ranking #serp #traffic #video
  • Profile picture of the author JONBOY666
    Hey Neil,

    I haven't had a chance to try this yet but Chad Kimballs quite keen on ranking with video. See if this floats your boat.

    (I can't add links to my posts yet as i've only just joined warrior forum )

    http : // arborgroup.org / FreelistDownload / 1.php


    Cheers,
    John.
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  • Profile picture of the author simplyjessie
    You could refer to this tips/details that i found on the net..

    Top 10 Basics to Optimize your Video. Do these if you do nothing else:

    1) Do keyword research to determine the best tags for your video.

    * Forget common sense, tag based on how people are searching (Chase Nolan).
    * But don't keyword stuff - the video search engines look for that and will mark you down for it (Matthew Scheybeler).
    * And don't tag with popular yet irrelevant search terms (Gregory Markel)

    2) Build a page on your site for each video that you produce and make sure you tag it with meta data appropriately. (Steve Espinosa)

    3) Add rich metadata to the video as well. Most video search today is still based on metadata (Chase Nolan).

    4) Make sure that you are consistent with how you tag it across the various video sharing sites. (Steve Espinosa)

    5) Utilize Thumbnails - YouTube takes the frame from the 1/4, 1/2 and 3/4 mark and let's you pick which one to use as your thumbnail(Steve Espinosa).

    6) Show your call to action (ie.your phone number) in your thumbnail so when your YouTube video shows up in the Google Search Results the call to action will be front and center (Steve Espinosa).

    7) Do not use active X controls as there is no active x control in YouTube (Steve Espinosa).

    Avoid flash only and entirely dynamic video (Gregory Markel).

    9) Video Length- people don't want to watch a 4 min video. Look at your analytics. If your video is 2 minutes long and people are leaving the page at 30 seconds then you know your video's too long (Matthew Scheybeler).

    10) Don't forget to incorporate a call to action at the end of the video (Matthew Scheybeler).
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