Maintaining quality score with video sales letters
- SEO |
I'm starting to use video sales letters more frequently as landing pages. My only concern is how to maintain a high quality score for PPC campaigns.
If I simply use a VSL, with no additional text, my guess is that my quality score will be impacted negatively.
If I combine a VSL with a short, written sales letter, my conversions might get impacted negatively (presuming that a VSL only approach is better than a VSL with short sales letter for this particular campaign).
One idea I was thinking of was to initially hide the text on the page and have it appear after a specified time period, similar to the "magic buy button". But Google tends to not like tricks so I'm not sure if that would help or make things worse.
Any suggestions?
If I simply use a VSL, with no additional text, my guess is that my quality score will be impacted negatively.
If I combine a VSL with a short, written sales letter, my conversions might get impacted negatively (presuming that a VSL only approach is better than a VSL with short sales letter for this particular campaign).
One idea I was thinking of was to initially hide the text on the page and have it appear after a specified time period, similar to the "magic buy button". But Google tends to not like tricks so I'm not sure if that would help or make things worse.
Any suggestions?
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lsilver -
Thanks
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