EMDs & "The Magic of Thinking Big"
- SEO |
I have one EMD that for some unexplainable reason, never got hit. It always sits at #2. Unfortunately, like all Micro Niche sites, the search volume is very low.
My main site that I am devoting all my energy, regardless of the outcome is a near EMD (mykeywordphrase.org). Before Penguin I targeted a phrase that gets 2,400 searches a month. It was always my intention to expand on related searches, so I never considered it an EMD site.
The problem is, I set it up in the typical EMD style: Keywords in title, H1, description and about 2% throughout the body. It sits at 950 for that keyword phrase. I still get clicks from stray searches, but it's a big disappointment.
There's another closely related phrase that is bolded when doing the actual search for my original keyword. That means Google considers it the same. That phrase gets over 8,000 searches a month and my site ranks #350 for that phrase.
Frustrated, I rewrote my homepage and abandoned the title, H1 and description and removed most of my main keyword from the body. The title and the H1 tag focus on a related -- but NOT similar -- phrase that gets 40,000 searches a month and is listed at twice the dollar amount for the original keyword phrase. THIS phrase has a LOT of competition and I'm already this side of #100! Not quite the first page of Google, but it tells me Google notices this over optimization. That seems to be the problem with EMDs.
All of these phrases pay very well, so I intend to devote whatever time it takes to rank for these related groups of keywords.
Maybe your EMDs can be salvaged and can be more profitable than you ever intended.
My main site that I am devoting all my energy, regardless of the outcome is a near EMD (mykeywordphrase.org). Before Penguin I targeted a phrase that gets 2,400 searches a month. It was always my intention to expand on related searches, so I never considered it an EMD site.
The problem is, I set it up in the typical EMD style: Keywords in title, H1, description and about 2% throughout the body. It sits at 950 for that keyword phrase. I still get clicks from stray searches, but it's a big disappointment.
There's another closely related phrase that is bolded when doing the actual search for my original keyword. That means Google considers it the same. That phrase gets over 8,000 searches a month and my site ranks #350 for that phrase.
Frustrated, I rewrote my homepage and abandoned the title, H1 and description and removed most of my main keyword from the body. The title and the H1 tag focus on a related -- but NOT similar -- phrase that gets 40,000 searches a month and is listed at twice the dollar amount for the original keyword phrase. THIS phrase has a LOT of competition and I'm already this side of #100! Not quite the first page of Google, but it tells me Google notices this over optimization. That seems to be the problem with EMDs.
All of these phrases pay very well, so I intend to devote whatever time it takes to rank for these related groups of keywords.
Maybe your EMDs can be salvaged and can be more profitable than you ever intended.
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