what is low quality score?

5 replies
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i heard this word alot .is it in google adword onley? or even in yahoo and myspace ppc? how can we avoid that? and which is most strickt about that?
pleas help
#low #quality #score
  • Profile picture of the author dburk
    Hi helpmenow,

    AdWords' Quality Score measures how relevant your keyword is to your ad text and the search query. It is adjusted based on CTR and landing page quality.

    What is 'Quality Score' and how is it calculated? - AdWords Help

    YSM and AdCenter have there own versions of quality score as well.

    Quality Score - Wikipedia, the free encyclopedia
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  • Profile picture of the author Brawnydt
    I couldn't agree more about the privacy policy, contact us, and disclaimer page. This ups your quality score very much on a new site. The 3 sites I just started last month already have a PR3 with this new PR update, and I don't doubt it was due in no small way to the fact that I included this on each site.
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  • Profile picture of the author thomashoi
    Originally Posted by helpmenow View Post

    i heard this word alot .is it in google adword onley? or even in yahoo and myspace ppc? how can we avoid that? and which is most strickt about that?
    pleas help
    it simply means the keyword you are bidding is not relevant to your ad and the landing page. This could easily drive your cpc to $10.

    This is a way to punish advertiser who do not care about relevancy.
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  • Profile picture of the author spires
    The easiest way of avoiding a low quality score is to simply make your ad text and websites landing page as relevant to the search phrase that is getting typed into the search engine.

    There are lots of different ways of doing this.
    Just remember, Relevancy is the key.

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