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100% bounce rate...

by sarged2
6 replies
  • SEO
    • |
I'm getting a 100% bounce rate for a query [spirulina] from adwords, targeted for Filipino market.
Is there anything wrong with my landing page? Spirulina

Please advice...
#100% #bounce #rate
  • Profile picture of the author WFAlex
    To be honest, this can't really be called a landing page. A landing page tries to get one clear action from the visitor, be it opting in or buying something. When I clicked on your link I felt like I've been taken to an ecommerce store. With broad keywords like "spirulina" the majority of people are usually looking for more info on the subject rather than buying a bunch of pills from the first site they land on.

    On top of that, I find your site very distracting, way too much going on and too many different fonts, colors, sizes and everything. This is probably supporting the bad bounce rate.
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    • Profile picture of the author Nicholas H
      Originally Posted by WFAlex View Post

      To be honest, this can't really be called a landing page. A landing page tries to get one clear action from the visitor, be it opting in or buying something. When I clicked on your link I felt like I've been taken to an ecommerce store. With broad keywords like "spirulina" the majority of people are usually looking for more info on the subject rather than buying a bunch of pills from the first site they land on.

      On top of that, I find your site very distracting, way too much going on and too many different fonts, colors, sizes and everything. This is probably supporting the bad bounce rate.

      I would have to agree. Also since you're using Adwords, you should try to target more buyer keywords. A single keyword for a product Is usually not a keyword a person searches If they are trying to buy that product.

      Keywords such as "best spirulina", "buy spirulina", "quality spirulina", "buy spirulina online", etc are buyer keywords, which Is what an online shop should be trying to target, because you don't want to waste money on people clicking your ads that are just trying to get more Information about the product, and not buy (especially for natural products).


      -Nicholas
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  • Profile picture of the author mcatt
    That's not good at all. The other way around would work though. Has to be your page and its content/ look
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  • Profile picture of the author dadamson
    Broad keywords attract a broad range of traffic, people after information, images, news, etc. you need to do some proper keyword research and clean up the site. To be honest the site needs a complete overhaul, it has not been created with the visitor in mind at all.
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  • Profile picture of the author RyanEagle
    Yeah, ouch, I have to agree. You need to re-work the site completely. You should search around the forum for tips and guides to use as a guideline when you rebuild it. Good luck!
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  • Profile picture of the author sarged2
    Thanks for reviews guys.

    I personally thought it was great - and so the people I showed it to (non-professionals though), but not anymore :p
    It also has to do with the producer that fails for price and competition.
    So, I'll just lower the ppc bids for that LP to a cent or two, and let it go where it goes.

    I found some better converting supplements though, with just a couple of pages on the site (not even original content) I'm getting some new members into MLM.

    ...It's all about brands and brands awareness, hehe.
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    http://brusas.net/ | DLA Naturals - Spirulina producer
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