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Neel Help in PPC Reporting

by john8954
2 replies
  • SEO
    • |
I am new in adwords and my one of client ask me about Pre PPC/CPC analysis report. But i don't have any idea how to create.

Can u all pls tell me

How to analyze website for PPC/CPC?
And How to create PPC analysis report for eCommerce website?


Thanks
John
#neel #ppc #reporting
  • Profile picture of the author spoiledkid01
    This pre word stopped me (as i saw it later) i was going to send you my ppc report templates ;-)
    One thing you can do is to analyse the market and there main keywords and create report showing them what to expect as a cpc and total cost, only if they are new.
    If they are not new in ppc, you just need to tell them what should be done to increase there QS or EMK rankings.
    Clients like reporting, i guess i would create one too, a pre ppc analysis report,

    Cheers!
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  • Profile picture of the author TheContentAuthority
    john,

    You can always just print out the basic reports that Adwords already gives you such as the average CPC, CTR, average position of ads and total spend. If they are looking for something a bit more detailed you could give them reports on how the clicks they are receiving are turning into conversions and ultimately sales. I suppose the lenght and depth of your reports will depend on what it is your client wants to know about the campaigns.

    here are some tips for reports that you could potentially show to your client,

    3 Google AdWords Reports That Will Get You a Raise | Search Engine Journal

    Hope that helps,

    Shawn
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