Is This How Google determine 'Quality' Content?

by zaccks
13 replies
  • SEO
  • |
Gооglе'ѕ recent сhаngеѕ tаrgеt ѕitеѕ whiсh diѕрlау 'low ԛuаlitу соntеnt' in a vаriеtу оf ways.

Thе сritеriа for dеtеrmining lоw quality аrе vаriоuѕ but nоtаblе inclusions аrе:

*Shallow соntеnt. Thiѕ is where there is nоt еnоugh content tо bе useful
*Pооrlу writtеn соntеnt
*Duplicate соntеnt or соntеnt ѕimрlу сорiеd from оthеr wеbѕitеѕ
*Cоntеnt that is nоt uѕеful оr rеlеvаnt to uѕеrѕ
#content #determine #google #quality
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  • Zaccks,

    While there may be many cases where it is difficult to tell if a website owner is producing a site with content of marginal quality to drive traffic to ads or if it is actually a website that is trying to provide some value; it is pretty easy to tell when a website is junk and provides no real purpose.

    Some of Google’s quality guidelines may be vague and it is hard to categorize exactly what makes a website have poor content. It is sort of one of those things where you know it when you see it. Keep in mind that people use Google to look for information they need. If Google gives them things that are junk, they will stop using the service. So Google works hard to identify websites that offer real value.

    Here is a good post on building sites of high quality,

    Official Google Webmaster Central Blog: More guidance on building high-quality sites

    Best,

    Shawn
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    Outsource to the experts...

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  • Profile picture of the author sanjayyadav
    If you post your unique content only on one site then it becomes quality content.
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    • Profile picture of the author Karen Barr
      Originally Posted by sanjayyadav View Post

      If you post your unique content only on one site then it becomes quality content.
      Originally Posted by santoshvouch45 View Post

      Quality content means content is not copy from other site and length of content is optimum. in article subm length is 400-500 words and in body content 250words is good.
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  • Profile picture of the author agapril07
    Hate to be captain obvious but Googles algorithm doesn't know how to read. Keep that in mind and don't overthink it.
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    • Profile picture of the author yukon
      Banned
      Originally Posted by agapril07 View Post

      Hate to be captain obvious but Googles algorithm doesn't know how to read. Keep that in mind and don't overthink it.

      Googles algo. does understand a few basic things like spell check & I'm sure punctuation (when & where does a sentence start/end). The main on-page thing they understand is text relevancy.
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      • Profile picture of the author tech84
        Originally Posted by yukon View Post

        Googles algo. does understand a few basic things like spell check & I'm sure punctuation (when & where does a sentence start/end). The main on-page thing they understand is text relevancy.

        Not to mention word programs like MS Word has spell checks, grammar checks, etc.


        And by being Google they are most probably using something better.
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  • Google will take into consideration: the length of the post (an article on your site should be between at least 500-800 words, tightly structured around your keywords), the "uniqueness" of the content (does your article pass Copyscape?), and the "bounce rate" (if visitors leave your site after just a few seconds, then this is a clue that the content is not of high quality.
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  • Profile picture of the author yukon
    Banned
    Originally Posted by zaccks View Post

    *Shallow соntеnt. Thiѕ is where there is nоt еnоugh content tо bе useful
    The amount of text on a page has nothing to do with SEO.

    Example low text count ranked page, ranks #1 in Google SERPs for the keyword font. Also, don't anyone think that fonts can't earn money even in 2012, I'm sure that font site is a cash cow. I personally can/have repeatedly converted font traffic into $9 sales with free traffic, do the math.











    Originally Posted by zaccks View Post

    *Pооrlу writtеn соntеnt
    I'll give you that one, it's obvious Google runs a spell check in the SERPs, no reason their bots wouldn't run a spell check directly at page level.










    Originally Posted by zaccks View Post

    *Duplicate соntеnt or соntеnt ѕimрlу сорiеd from оthеr wеbѕitеѕ
    That doesn't matter when it comes to SERPs, unless your scraping a site like Amazon, Google has already said that. I don't have a link search for it on their Search Blog, it's there someplace (scraping eCommerce sites).







    Originally Posted by zaccks View Post

    *Cоntеnt that is nоt uѕеful оr rеlеvаnt to uѕеrѕ
    That's just common sense to have a good user experience which is just as important as SEO (traffic).
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    • Profile picture of the author mulesmurf
      Originally Posted by yukon View Post

      The amount of text on a page has nothing to do with SEO.

      Example low text count ranked page, ranks #1 in Google SERPs for the keyword font. Also, don't anyone think that fonts can't earn money even in 2012, I'm sure that font site is a cash cow. I personally can/have repeatedly converted font traffic into $9 sales with free traffic, do the math.













      I'll give you that one, it's obvious Google runs a spell check in the SERPs, no reason their bots wouldn't run a spell check directly at page level.












      That doesn't matter when it comes to SERPs, unless your scraping a site like Amazon, Google has already said that. I don't have a link search for it on their Search Blog, it's there someplace (scraping eCommerce sites).









      That's just common sense to have a good user experience which is just as important as SEO (traffic).
      It may be true that there is just under 200 words on this site. But there are 34 credible links, some probably have authority, and about 16 uses of the term font.

      This page is intensely about fonts and nearly only fonts.

      I think generally speaking most posts could be penalized for lower word count,and there is nothing that says this one wasn't penalized for the low word count. But that was over come with getting points in other categories.

      The google algorithm is large, and is constantly changed and tweaked. They will never publish it. There are thought to be hundreds of metrics analyzed in the algorithm. so you can do poorly in a few, and still rank first.

      However, a shrewd SEO could analyze more such as back links, page rank and more and start a campaign to de-throne this site.

      My thoughts
      mulesmurf
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      • Profile picture of the author yukon
        Banned
        Originally Posted by mulesmurf View Post

        It may be true that there is just under 200 words on this site. But there are 34 credible links, some probably have authority, and about 16 uses of the term font.

        This page is intensely about fonts and nearly only fonts.

        I think generally speaking most posts could be penalized for lower word count,and there is nothing that says this one wasn't penalized for the low word count. But that was over come with getting points in other categories.

        The google algorithm is large, and is constantly changed and tweaked. They will never publish it. There are thought to be hundreds of metrics analyzed in the algorithm. so you can do poorly in a few, and still rank first.

        However, a shrewd SEO could analyze more such as back links, page rank and more and start a campaign to de-throne this site.

        My thoughts
        mulesmurf

        You can make excuses all day long, it's still just as easy to rank a page with very little text, I know, I've been doing it for years. I'm still ranking low text count pages in 2012 soon to be 2013...

        Why wouldn't a site about fonts be laser targeted about fonts? Would it make sense to have Viagra pages on a font site (no)? SEO is about relevancy, you associate pages with keywords & keyword themes. I don't understand why your acting like a font site is somehow cheating the system by delivering pages based on fonts?

        Anyways...

        Test things on your own & find out for yourself, then you'll see that text count means nothing when ranking pages.
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  • Profile picture of the author JerrickYeoh
    - short content
    - poor interaction with social media
    - over optimize keywords in content

    also play huge role to define quality content as well.
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