I have a new website and blog in the food niche that is starting to rank on Google. I think it is because I spend a lot of time writing good relevant material, and maybe the SEO pack that I downloaded is helping. However, I would like to compete with larger sites, and well known blogs for keywords. After some thought I decided to hire an SEO expert to help. My issue is I am a little afraid that starting an SEO campaign will ruin my site. I don't know much about SEO, but I have heard about the google updates and how some techniques that worked in the past can now cripple your rankings. One guy I am interested in hiring says he will submit my site to over 3,000 high-quality back-links and directories. Is this good or bad? I guess my main question is now that google has changed their algorithm, what should I look for when hiring an SEO consultant? What would the person need to do to help me rank and not destroy my reputation with google?