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CPM V.S. CPC Which do you use in Facebook?

by Sexy 7
1 replies
  • SEO
    • |
I have been experimenting with both. Started with only CPC and was able to break even on a few campaigns. However when I switched some campaigns to CPM I got alot more impressions and not always more clicks. I just created alot more ads and removed the ones with low CTR. Doing this I was able to get my cost per click down to under $0.10.
#cpc #cpm #facebook
  • Profile picture of the author TroyCo
    I think it depends on your ad, if it is something locally targeted or to get likes on one of your fanpages I would go CPM if it is more generic like an IM offer I would say CPC, costs more per click but is less likely to waste money. Hope that helps!
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