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How Keyword Match Works for PPC

by mkjohn
3 replies
  • SEO
    • |
Hi guys i need your suggestion related to keyword match type. If i add a keyword in broad match or any match type like "debt consolidation loans" in ad-group, can i know with how many keywords our ad is showing? Is it possible? How can i know the keyword through our ad is showing right now? I am waiting for your suggestion?
#keyword #match #ppc #works
  • Profile picture of the author dburk
    Hi mkjohn,

    Yes, you should be able to login to your account to see stats. There is usually a delay in the reporting data, but after a few hours you should be able to see the number of impressions.

    If you are using broad match, or phrase match keywords, you will not know in advance which keywords will trigger your ads. Depending on the ad platform, you will usually find a report can be generated to show which keywords triggered your ad.

    This link will help you understand which keywords might trigger ads for the different match types: Using keyword matching options - AdWords Help

    If you are using Google AdWords you will be able to generate a Search terms report to see some of the keywords that are triggering your ads (It only shows keywords that generated clicks).
    Signature

    * Get Results - Outsource Your PPC Management |
    *     Don Burk Advertising & Marketing - www.donburk.com

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    • Profile picture of the author danaziz
      Exactly what dburk said!

      But to add a little, once you know what keywords have triggered your ads under the search term report and you've got a bit of data, add the relevant keywords that are working and negative out the ones that arn't if you haven't already.
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