Tracking PPC for Offline Clients

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  • SEO
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Do you guys think that tracking PPC (adwords) for offline clients is a must? If you track calls with a google voice number that you have forwarded, then that means you need to have the phone number in the PPC ad, taking up valuable space. If they click on the add instead of call, then they will call the number on the website which is their 'real' number and therefore can't be tracked unless you look at clicks, and clicks don't mean a whole lot.

So I guess the question is, should I bother tracking calls for an offline client? If so, what would you recommend?
#clients #offline #ppc #tracking

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